It takes courage to...

Here’s a marketing claim I came across recently that made me go 🙄: You don’t need an audience to have a profitable course Now, I love digital products. My business is built primarily on digital products. But if you’re planning on replacing your full-time income solely with digital products in the first 3- 6 months you’re in business, you’ll be sorely disappointed. If you had a hundred people in your audience, you can expect 1-3 people to buy your digital product (1-3% conversion rate). If you're aspiring for that coveted 6-figures in a launch, can you see the math behind how big your audience size has to be? This doesn’t mean you should forget about digital products or that they’re only within the realms of those with massive lists. But be prepared to be at it for longer. You don’t need a big audience but you have to be realistic about how much you can earn. There are a lot of people who will tell you that a single course is what you need to change your life or that you just need 1 main core offer. ​ This might have been true a couple of years ago but the online environment today is terribly different. Coming back to numbers... ​ Could you do better than this conversion rate of 1-3%. Of course! VIP lists, a solid pre-launch, baking marketing into the product creation process...these are some strategies you can adopt. ​ ​But it ultimately boils down to courage. Courage to: 👉🏼 Recognize and move away from a preoccupation with format. Don't say' 'I'm going to create a course or membership'. Focus on the transformation your product creates instead. 👉🏼 Pinpoint the villains 👺you’re battling in your niche 👉🏼 Deviate from a traditional newsletter styled emails to those that nudge your audience down the customer journey. Create content that focuses on shifting perspectives 👉🏼 Try again when it sure looks like you’ve failed - Just because you fail once, doesn’t mean your product sucks. Putting a digital product out there is a process. It takes several iterations (as it does with your mindset) to get it right. This is NORMAL ​ 👉🏼 Start small when others hammer you on going premium or high ticket​ ​ ​If you need to make money NOW, the last thing I’d recommend is creating a course. Sure, courses are appealing. ​ You hear amazing stories of people who earn 6 figures from their courses and replace their full time income in their first course launch. ​ But I can assure you that these stories are an anomaly, not the norm. ​ --------------------------------------------------------------- Want to do away with the archaic newsletter? Have you checked out the new [Authority Email Template Pack]() yet?​ ​ ​I‘ve sorted emails that shift customers down the journey into just 13 categories. Truth statement, reverse psychology, abstract analogy are just some categories I walk you through. ​ Each category comes with - An explanation of what these emails aim to do - What you need to distil before writing the email - And of course a templatized version with examples ​ I've also added sample email transitions and segues to make it easier to craft emails. ​ ​[Check out the Authority Template Pack here]()​ Talk soon, Meera [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701