Newsletter Subject
Fancy a minimum viable strategy for email? Start here...
From
meerakothand.com
Email Address
meera@meerakothand.com
Sent On
Sat, Dec 11, 2021 01:16 PM
Email Preheader Text
Send an email and rake in hundreds or thousands in sales... That's the image the online space
HTML
Send an email and rake in hundreds or thousands in sales...
â
That's the image the online space give you right? Reality?
â
Far from it. You can't start an email list, get a few people on it and then blast emails that will make you sales.
â
Maybe that was possible years ago. But right now? Not quite.
â
Relevance and consistency are the 2 critical factors which make or break your email list.
â But where do you even start with email?! Can you just focus on growing your email list first? Think about the welcome email series/ nurture sequence and everything else later on? Good question!
â The first 2-3 days are when subscribers are most engaged with you and your brand. According to a study by Ciceron, it's 48 hoursâthe critical 48. Miss this window and you may not have another chance.
â It's like inviting a guest into your home. You go out of your way to make them feel comfortable. You roll out the red carpet (not literally, but you get the picture) You're hitting them with your best emails but you're also being intentional about it. So here's how it would work: Opt-in freebie > Thank you page > Deliver opt-in freebie and confirm subscription > Trigger Welcome email series/Nurture sequence
â
âBut most people have gaps. They send nothing after they deliver their freebie. Or nothing after they send their welcome email. Imagine youâre piling up subscribers into a room. And they are waiting to hear from you. Maybe youâre questioning...Are you sure they even want to hear from me. Maybe they were just there for the freebie. Fair enough. A portion of any list is made up of freebie hunters (but you can correct that! If you've already watched the training, you know how to avoid this mistake! ð) But a good portion of people do sign-up because they want to fix their pain point.
â
If you followed up and plugged them with value that hit them at all those pain points theyâve been looking to solve, the reaction youâre going to get: Iâm so happy I found you! But if you just let them build up in that room, theyâre going to forget why they entered the room in the first place. And when you do reach out, they're going to wonder who the heck you are.
â It may be just a month for you, but in the 'online world' that's a crazy long period of time. A list is like a living, breathing organism. The longer you neglect it and the longer you stay away from nurturing it, it dies. You should be banking in social capital every single week with your email list. But this is what I hear all the time: "I have a tiny email list. it just seems like too much work to email a list of 12." Do those people know they are one in a list of 12? They might just think they are a part of a list of thousands. A small email list is a perfect opportunity. If you shower them with immense value, they are going to turn into your very own brand advocates. They are going to sing your praises and let you know how much you care. How would it be to wake up to tweets and emails like this every morning? â â
â â So what can you do to make this happen?
â
What can you do to get started with email quickly?
â
I started my list in April 2016 and the Minimum viable email marketing (MVEM) was what I set-up even before I started promoting my site. Have a look at the diagram below.
â
âMinimum viable email marketing consists of: - 1 Opt-In Incentive
- 1 Landing Page For Opt-In Incentive
- Opt-In Forms On 3 Top Posts
- 1 Top Bar/Exit Intent Pop-Up/Slide-In
- 1 Welcome Email series Email can be overwhelming.
â
But start small.
â
Quit thinking complicated, convoluted email sequences or funnels.
â
Quit thinking segmentation.
â
Quit thinking upsells and downsells.
â
Focus on your MVEM and go from there. â Now hereâs the thingâ¦when I say give people value....Everyone feels the pressure to teach and create additional resources and a free download every other week. I was that way too. But value doesnât equal just free stuff. Value is changing perceptions and mindsets, The person your subscribers turn to to make sense of it allâ¦who shows them not just what they *could* do, but what they SHOULD do is value.
â
Is this more difficult than sending them a link to a post on "5 MUST-HAVE traffic Hacks to Skyrocket Your blog trafficâ? It sure is! Have a look at your own system and see where your gaps are. Hit reply and let me know!
â
Meera â â [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701
EDM Keywords (121)
would
wonder
window
week
way
want
wake
waiting
value
tweets
turn
training
time
thousands
think
thing
teach
system
sure
subscribers
study
started
start
solve
slide
skyrocket
site
sing
sign
shows
shower
set
sending
send
see
sales
room
roll
right
reaction
reach
rake
questioning
pressure
praises
post
portion
plugged
piling
picture
person
people
part
overwhelming
opt
one
nurturing
nothing
neglect
mvem
much
month
mistake
mindsets
might
maybe
may
make
made
looking
look
longer
literally
list
link
like
let
know
intentional
image
hundreds
home
hitting
hit
heck
hear
happy
happen
guest
growing
going
go
get
gaps
freebie
found
forms
forget
followed
focus
fix
fancy
even
equal
entered
engaged
email
difficult
dies
diagram
deliver
could
correct
consistency
ciceron
care
build
break
banking
avoid
also
12