Newsletter Subject

[FREE Training] Get Visible, Build Authority in 2022

From

meerakothand.com

Email Address

meera@meerakothand.com

Sent On

Tue, Nov 30, 2021 08:30 AM

Email Preheader Text

Is it getting harder to grow your email list? Heck, yes! The cost of advertising continues to increase. ​ There is more competition than ever before. And people are done with all the big promises. Doing business online is NOT like it was even a few years ago. ​ It you're in the Startup or early Growth phases, visibility and authority continue to be important. ​ Every coaching call I hop on...In my books and trainings... ​ I've always mentioned the importance of getting visible and building authority. ​ It's not something you do after your business has grown. ​ It's not a frivolous use of your time. ​ It's not a luxury. ​ It certainly doesn't happen by chance (though it has a sneaky way of looking like it.) It's a necessity. ​ It's been so pivotal to my growth that I based my book '[But I'm not an Expert!](=) entirely on this. ​ You can take intentional steps to build authority and get visible. ​ One way is through authority building campaigns. Another is by getting on someone else's platform like a podcast. You build authority by sharing your perspectives, frameworks, your story. There’s also authority by association. You get those juicy ‘as seen in’ logos to build credibility. ​ You get people finding you and getting on your email list waaayyy after your recording goes live, just like this email I received. ​ If you target the right shows, you get in front of an audience that overlaps with your ideal audience. Podcasts bring you directly into a conversation with your listener. ​ You'll find that the more you do it, the bigger a snow ball effect it creates. ​ People hear you and invite you on their own shows. Listeners refer their friends to listen and so on. ​ I’d love for more of you to put yourselves out there and guest on podcasts. ​ But then comes the big question: How do you pitch?​ ​ Here's a pitch from a potential guest that I received. Let's call her Jane Doe (real name concealed for privacy). ​ ​Hi, my name is Jane Doe and I came across your site and notice you have a lot of refreshing blog posts. Great job! I wanted to reach out to see if you'd be interested in publishing a guest post. I've written articles similar to ones that are published on your site. I can send some over for you to review, if you're interested. Let me know. Thanks!​ ​ There are so many things that are wrong with this pitch that I don't even know where to start. But this isn't even the worst I've received. That’s why I invited my podcast publicist Christina from 'PublicityxChristina' to do a [short training for you.](​ ​ I very rarely invite guests and Christina is someone I’ve worked with for more than a year now and she brings authenticity to the entire pitching process. ​ She’ll be talking about getting started with podcasting, pitch 'Dos and Donts' and some resources to get started. ​ I'll also be sharing my experiences and fails from podcasts I did. ¢Â€Â‹ If being a guest on podcasts is on your radar for 2022 - and I hope it is! - I hope you'll join me on this training! ​WHEN ​​ 13 December, 7PM EST ​ ​[You can click here to sign-up with 1-click](​ ​ If you can't make the training, a replay link will be sent out to those who register. Talk soon, Meera ​ ​P.S I'd love to see more of you guesting on podcasts and not pass up on the opportunity to get in front of your audience. [Sign-up here with one-click](for the Podcast Pitching 101 training ​ ​P.P.S In my next email, I'll share lessons learnt from guesting on 30+ podcasts [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701

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