[NEW Masterclass] On getting off the content treadmill & slaying sacred cows

What’s the best way to plan content? My suggestion? Work in sprints and campaigns/promotions. ​ I use the first 1-2 weeks of a month to batch content required for that campaign. I also try to be a month ahead of a campaign. ​ ​Why do it this way? All the content you’re creating as part of your campaign has a singular goal, theme and message. ​ Since this singular message is repeated right through your content, it reinforces your message and creates momentum for your campaign. When you create content in this way, you also take your readers through a journey over the length of your campaign. ​ It nudges your subscriber toward the end goal because you're able to address the questions they'll have at different stages. ​ And the questions will be different at different stages! ​ There are 5 different types of campaigns that you can create to build a predictable calendar - and no, promotions aren't just reserved for selling offers. More on that below! Are you regularly slaying those sacred cows? What’s a sacred cow? Sacred cow is a term used to highlight ideas or customs that are immune from criticism….that everyone in your audience believes as true. And every niche has these sacred cows. ​ When you slay these sacred cows, you’re making your stand, you’re sharing your perspective and how that perspective deviates from others. When you use this perspective to craft your framework or methodology or unique process that you teach with your content, it becomes your point of difference. This is how you can claim your product or content or coaching is different. ​ But most people fall into the trap of promoting the point of parity in their offer or content. ​ Your point of parity is the minimum xyz that every offer in that niche has. These are offering videos, worksheets or the same ole way of doing things that people are accustomed to hearing. ​ All of this is what your product or content is expected to have. ​ There’s nothing different or special about it. ​ So think about your point of difference and make sure it isn’t a point of parity. ​ Because if your content doesn’t have a point of difference, then why should someone choose to consume yours over your competitors'? --------------------------------------------------------------- I’m running a [brand new Masterclass](=) next Thursday (July 22) at 10am EST: Behind-The-scenes Secrets: How to Master Promotions & Grow Your Audience as A 'New to Internet Marketing' Solopreneur ​ Some of what I’ll be sharing: ✅ 5 different promotion types to build a predictable promotional calendar (+ the only ones you need when you’re starting out!) ​ ✅ Day-to-day marketing activities to help you grow your audience ​ ✅ How to squeeze more value out of the content you’re creating ​ ✅ 5 key pillars to adopt if you want to grow and not get sidetracked by shiny objects ​ You’ll be buzzing with ideas on how you can better structure your business after this training! ​ ​[ Sign-up here with one-click ](=)​ ​ I'll also be opening doors to ADDICTED Business Academy. If you've been waiting to join it for some time, I hope to see you at the Masterclass! ​ Meera P.S [Sign-up from my brand new masterclass](=): Behind-The-scenes Secrets: How to Master Promotions & Grow Your Audience as A 'New to Internet Marketing' Solopreneur! ​ ​P.P.S Can't make it live? No worries! A replay will be sent out to those who register. ​ It takes place Thursday (July 22) at 10am EST. [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701