On chasing ideas, repetition and old school marketing

#1 Cutting through digital clutter ​​ When everyone is pumping out more... ​ More content... ​ More money for ads... ​ More social media posts... ​ How can you stand out? ​ ​The answer? ​ Simple and pretty old school. ​ ​Build and nurture a strong relationship with your audience ​​ This isn’t another lecture about email marketing. ​ Yes, email, content (not necessarily more though), engaging with your audience, are all elements that go into building strong relationships. ​ But what else? ​ What can give you an edge? - Show what your brand is about through repetition ​ I’ve mentioned that you shouldn’t worry about repeating your message over multiple launches. ​ This goes for frameworks, methods and processes as well. ​ Repetition reinforces your brand message. ​ But repetition isn’t just that alone. ​ It’s about your preference for tools, other partners, about the way things work in your niche and what you buy into (and don’t) as well. ​ All of this adds layers to your brand. ​ They help your audience identify with you. ​ They help people make a choice about whether your brand is for them or not. ​ And for those who are in, it helps create an even more meaningful relationship and connection with you. #2 Chasing ideas & stunting business growth ​​ Rather than working on a core ecosystem of products (1 tripwire - 1 mid-price offer - 1 core offer) or just a SINGLE product to start with, a lot of us are pulled in multiple directions because we have too many ideas. ​ Now, what do I mean by ‘working’ through an offer? This isn’t just about launching it once. ​ This is about launching it repeatedly…tweaking its messaging and scaling that 1 offer… ​ Looking for ways and means to maximize its potential. ​ Now that’s hard work! ​ And it often seems counterintuitive..it goes against the grain of what we as creators love to do - CREATE! ​ But too many ideas can actually take away from growth that can occur when you choose to take 1 offer or idea and work through it. ​ Products can stagnate. They can underperform. ​ And rather than be known for 1-3 stellar products, you have a mediocre (at best!) suite of products that rarely sells. ​ So think about what could happen if you focused your efforts on just 1-2 products for the remainder of the year. ​ What would that do for your business? ​ ​#3 Marketers as facilitators ​​ I came across a line of thought that mentioned that marketers are facilitators. ​ Now, before you say you’re not a marketer... ​ If you’re persuading or influencing people with your words, messages or products, regardless of your niche, you very well are one! ​ A good facilitator helps their customers navigate the buyer’s journey and make smart decisions. ​ When someone visits a blog posts or landing page, are you giving them the next logical step? ​ When someone comes to the end of your email sequence, is it clear how you can help them? ​ Is it clear how they can buy from you? ​ If you guide people through these, they will naturally look to you as a choice. ​ Ironically, alot of things that are old school, still work! ​ Thoughts? Let me know! Talk soon Meera ​ ​P.S I just redesigned [my site](=) and would for you to go take a look! There are still a couple of broken links, forms and things I need to add in, but let me know how you like it! =​ ​ [Unsubscribe]( | [Update your profile]( | 20 AMK Ave 2, SG, SG 567701