MAD AgencyDaily: Crayola Crayons Morph Into Characters For The Holidays; Mannequin Challenge Is The New Ice Bucket Challenge; Wieser Downgrades 2017 Forecast; Olson Drums Up New Belize Campaign; Programmatic Forecast: Up 31% In 2017

[MAD Agency] Tuesday, Nov. 29, 2016 [Media Trading Transparency: Where There's Smoke...] by Maarten Albarda, Featured Contributor It's undoubtedly true that advertisers have cut back on the fees they pay agencies for their services. There is a chicken-and-egg question here: Has this happened because agencies seem ... [READ »] [Out To Launch] [NEW! 'A Perfect Day' With Samsung Mobile] [People On The Move] [REVOLVING DOOR: Jack Morton Worldwide Hires Three] [Account On The Move] [BIZ DEV: Miracle-Ear Consolidates Media With Compass Point//McCann] [Subscriptions] [Facebook] [Twitter] [LinkedIn] [Media Psssst] [Yup. An Ad Agency Turned the Mannequin Challenge Into an Ad] by Richard Whitman, Columnist Publicis in Belgium has taken the Mannequin Challenge that has swept the internet and turned it into an ad for the Belgium League of ALS. [READ »] [Crayola Crayons Morph Into Characters For The Holidays] by Larissa Faw For the first time, several Crayola Crayon colors - Denim, Scarlet, Asparagus and Goldenrod - will transform into distinct ad characters. The creative for the new holiday campaign is from mcgarrybowen, which ... [READ »] [Wieser Revises 2017 Downward: Cites 'Uncertainties,' Tough 2016 Comparison] by Joe Mandese In what likely is a precursor for the rest of Madison Avenue's annual year-end forecasts, influential Wall Street analyst Brian Wieser has downgraded his outlook for 2017, citing tough ... [READ »] [Olson Drums Up New Campaign For Belize Tourism Board] by Larissa Faw The #TorontoBelize initiative invited people walking through Toronto's Yonge-Dundas Square to play a custom-built Belizean drum that "measures" decibels to make a Belizean boy dance on a 90-foot digital ... [READ »] [Programmatic To Grow 31% In 2017, Ahead Of All Other Channels] by Tobi Elkin Programmatic advertising will grow 31% in 201 -- faster than all other digital media channels, according to Zenith's "Programmatic Marketing Forecasts" report. [READ »] Around the Net [Pfizer Selects Grey As Lead Agency For Nexium] You are receiving this newsletter at {EMAIL} as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, [please visit our site.] For advertising opportunities [see our online media kit]. [RSS Feeds] are also available. [Email powered by SparkPost] If you'd rather not receive this newsletter in the future [you may opt-out here]. (c) 2016 MediaPost Communications, 1460 Broadway, New York, NY 10036