🎛️ Managing the new era of web analytics

Plus, what’s next for martech and AI? [View in browser]() | [Share]() Jan 09, 2024 [Martech: Martech is Marketing]() It seems safe to say the golden era of web analytics is coming to a close. [Despite Google’s occasional wavering](), the time of third-party cookies is coming to an end. [Juan Mendoza’s article]() looks at how we got here and, most importantly, what’s next. Knowing what’s next is the greatest advantage you can have in business. How would you like to know what’s about to happen with AI? [Chris Penn tells us]() just that in the first of a series of interviews with some of the field’s top experts. We’d also like to know what’s next with marketers’ careers and salaries. Could you help us with that? If so, please [go here to take our very brief survey on what is happening with you](). We look forward to sharing the results with you. Constantine von HoffmanManaging Editor [Adobe-1-08-24-300x250-1]() Marketing analytics [Web analytics is badly broken]() [Shutterstock_758444896]() In the face of privacy regulators, unilateral moves from Big Tech, and a shift away from third-party cookies, the future of web analytics is far from certain. Customer data platform (CDP) [CDP use case for targeting lapsed customers: Best of the MarTechBot]() [best-of-the-martechbot-v1]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers. Marketing privacy [Google is allowing select sites to delay phase out of third-party cookies]() [3pcookies-fishing]() Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end. Performance marketing [BidsCube teams up with Pixalate to combat ad fraud]() [Bidscube-v2]() The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. MarTech webinar [GA4 + Salesforce = next level customer engagement]() [woman-laptop-live-webinar-orange]() Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . Marketing artificial intelligence (AI) [Chris Penn: Looking forward with AI]() [AI-brain-laptop]() The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon. [mtc24_300x250_d]() Marketing artificial intelligence (AI) [Decoding generative AI: How to build a basic genAI strategy for your marketing organization]() [Why-brands-in-every-sector-should-invest-in-custom-AI-solutions]() Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. MarTech webinar [Masterclass: Data storytelling]() [live-webinar-multiple-people-orange-banner]() Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format. Customer relationship management (CRM) [5 ways CRMs are leveraging AI to automate marketing today]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. You're the first to know [2024 MarTech registration is open!]() [The-5-pillars-of-AI-operations-in-marketing]() Be the first to grab your free pass to attend The MarTech Conference, online March 19-20, where you’ll easily evaluate technologies, solutions, and strategies that drive awareness, loyalty, conversions, and revenue. [Grab your free pass]() From Search Engine Land - [Google is allowing select sites to delay phase out of third-party cookies]() - [Instacart to start serving ads on Good Food Holdings shopping carts]() - [TikTok launches new ad performance measurement tools]() - [How AI will affect the future of search]() - [Advanced AI prompt engineering strategies for SEO]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()