🎛️ Communicating martech's value in a slowing economy

Plus, marketers gear up for Black Friday [View in browser]() | [Share]() Nov 16, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, so many decisions! I recently installed smart light bulbs in my home. I control them on an app. Now instead of flicking a switch on or off, I have to decide among all the colors in the rainbow, and flashing patterns to rival any Christmas tree. The light bulb app is like the TV remote, yet another controller to get to first before someone else puts on what they want. At least I didn’t have to justify the expense to a CMO. Today, our contributor Anita Brearton explains how marketers [can make the case for the technology they desperately need](), even with all the belt-tightening these days. And get ready for the Black Friday marketing blitz by checking out [these top trends](). Chris Wood,Editor [Acxiom-RTB-2v2-300-X-250]() Marketing management [Communicating martech’s value in a slowing economy]() [Communicating-martechs-value-in-a-slowing-economy] Learn strategies to strengthen marketing's position — from optimizing your martech stack to demonstrating marketing's business impact. Customer experience [5 Black Friday trends marketers can act on this holiday season]() [Black-Friday-sales] 42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize. Marketing management [Thought leadership: The human element your marketing needs]() [Thought-leadership-The-human-element-your-marketing-needs] AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake. Marketing artificial intelligence (AI) [How advertisers can leverage AI and automation at scale]() [Fluency-FLC07523_PR_TDM_1920x1080] Striking the balance between AI and human oversight, for brand safety, strategy and performance. Generative AI [The 2023 Content Marketing Report: See how AI is transforming the game]() [content-marketing-funnel] This report from Workpress VIP provides insights into how leading brands are leveraging martech and AI to achieve business impact through content. Marketing analytics [Google Analytics 4 can now be integrated with Salesforce Marketing Cloud]() [3-Google-Analytics-4-features-to-make-up-for-lost-data] For the first time, integration is accessible to both GA4 standard and 360 properties. [10-Ways-Acoustic]() B2B marketing [How to use AI personality profiling for B2B engagement]() [How-to-use-AI-personality-profiling-for-B2B-engagement] Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most. Email marketing [Write emails that convert]() [email-happy-people-laptop-tablet-phone] Learn the 4 biggest copywriting and design dos and don’ts to consider before you hit send. Virtual and augmented reality [Meet 3D virtual influencers, the new breed of marketing influencers]() [3D-virtual-influencers-Meet-the-new-breed-of-marketing-influencers] Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Is your GA4 implementation set up for success?]() - [Yahoo Search to start rolling out in the first weeks of 2024]() - [Google Analytics 4 rolls out new Admin experience]() - [Google testing new SGE ad format]() - [Microsoft rebrands Bing Chat as Copilot]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()