🎛️ Cloud data warehouses set to disrupt the martech stack

Plus, finding the sweet spots and tipping points in your email program [View in browser]() | [Share]() Jun 07, 2024 [Martech: Martech is Marketing]() Sometimes the tectonic plates start to shift, but you hardly feel it happening. There’s a hint here, a glimpse there, of significant changes. At some point, a volcano erupts. We may be on the brink of an eruption that will completely change how we think about the martech stack. Remember those stack diagrams, popularized not least by Scott Brinker’s “Stackie Awards”? Sets of standalone applications connected by integrations, perhaps circling one or two main hubs? We’re becoming familiar with the idea of CDPs (and some customer engagement platforms) sitting atop cloud data warehouses and essentially acting as parasites on the data stored within. Imagine that became the norm with just about any marketing stack solution. That would, in effect, mean unbundling the application layer from the data layer. Learn more about that in [my analysis of a challenging presentation]() at the Gartner Symposium by Ben Bloom. Kim DavisEditor at large [Deloitte-Adobe-GENAI-300x250-1]() Data [Cloud data warehouses set to disrupt the martech stack]() [IMG_0338]() The relationship between marketing applications and warehouse data means a new kind of martech stack is likely to emerge. Email marketing [Optimizing your email program: Finding sweet spots and tipping points]() [Optimizing-your-email-program-Finding-sweet-spots-and-tipping-points]() Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue. Customer data platform (CDP) [For CDPs, the ‘single customer record’ can be a distraction]() [single-customer]() A single customer record might not be the best approach for your customer data anyway. Identity resolution [Hershey’s recipe for advertising success: Unified clean room measurement]() [Liveramp-20240514-1920x1080-1]() Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights. MarTech intelligence reports [Compare 16 top SEO platforms]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. Marketing artificial intelligence (AI) [AI-powered martech news and releases: June 6]() [robot-news]() By one calculation companies spent $50 billion on NVIDIA chips used to train AI last year but only brought in $3 billion in revenue. [AtData-MT-Newsletter-Ad-2024-06]() Marketing technology [Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Take a few minutes to tell us how your martech stack changed in the past year. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Customer data platform (CDP) [Amperity launches composable ‘Lakehouse’ CDP]() [data-water-swimming-lake-ss-1920_sw2xv7]() Data lakes meet data warehouses in the "lakehouse" architecture Amperity is seeking to leverage for its new CDP offering. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() MarTech stacks can be complex and challenging to maintain. Help us understand more about the way stacks are managed by marketers like you: Take our quick survey! Your insights can help the entire community. [Begin survey]() From Search Engine Land - [Google Ads launches Brand Recommendations powered by AI]() - [5 local SEO insights from Google’s API documentation leak]() - [How the Google leak confirms the significance of author and publisher entities in SEO]() - [Microsoft Ads to allow Google conversion goal imports]() - [Generative AI’s role in shaping the future of advertising]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()