🎛️ Did we overhype ChatGPT?

GA4 is still stressing out marketers: Here’s why [View in browser]( | [Share]() Aug 31, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, is the air out of the AI bubble? Maybe ChatGPT wasn’t that big after all? It’s easy to see why people might think that. For one thing, Bing’s search engine marketshare is the same now as it was before Microsoft added the generative AI engine. For another, a Pew study found that even after all press attention only 18% of Americans have used it. So, clearly it was overhyped, right? Well, yes but no. Nothing, not even the second Big Bang could live up to the buzz around AI. However, ChatGPT’s impact was never going to be mass market — the average consumer doesn’t have much need for those capabilities. They will, however, benefit from gen AI’s impact on how we do business. It makes processes and analysis easier, faster and more accessible, which means lower costs for the producer and the buyer. It is revolutionizing things, but not in a way most people will notice. What they will notice is the products and processes it develops and/or improves. Constantine von Hoffman, Managing Editor [Snowflake-300X250_09_14_Modern_Marketing_Data_Stack_23_04]() Marketing management [How hybrid teams can make better decisions]() [How-hybrid-teams-can-make-better-decisions] Here's how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles. Google Analytics 4 (GA4) [GA4 is still stressing out marketers: Here’s why]() [3-Google-Analytics-4-features-to-make-up-for-lost-data] Despite a year's notice, a lot of companies put off the GA4 migration until the last minute. Now they're trying to understand how to use it. Customer service and success [Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success]() [shutterstock_1606120399] Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal. Data [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. Advertising [What’s your favorite ad?]() [happy-couple-watching-tv] Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often kinda boring–but it doesn’t have to be that way! Learn the secret to engaging and effective B2B ads. Social media marketing [X (Twitter) marks its spot by bringing back political ads]() [Shutterstock_2336200721] The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech." [mtcfall23_300x250_agenda_b]() Digital advertising [Relo Metrics boosts sponsorship measurement with VideoAmp viewership data]() [Professional-soccer-sponsorships] The combined datasets give advertisers and agencies improved measurement for brand impressions during live events. MarTech special reports [Marketing attribution & performance management platforms guide]() [Marketing-Attribution-and-Perforamance-Management-featured-image] MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business. Content marketing [These are the best marketers in the world]() [These-are-the-best-marketers-in-the-world] Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences. Senior-marketers unite [Explore the MarTech agenda!]() [teamwork-meeting-collaboration-ss-1920] More than 45 expert-led sessions, eye-opening keynotes, interactive Q&As, and invigorating Coffee Talk meetups — all yours for free — live and on-demand. [See the agenda]() From Search Engine Land - [An SEO guide to optimizing your Google Publisher Center account]() - [5 hidden areas of Google Ads you probably didn’t know about]() - [Google Search testing “Mentioned in” search snippet]() - [7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble]() - [5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()