🎛️ EU ruling against Facebook a big blow to first-party data

Marketers roast Google Analytics 4 [View in browser]( | [Share]() Jul 06, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, how’s your data party going? For big tech companies like Facebook and Google first-party data has always been the gold mine that never runs out. That’s not going to be the case in the European Union much longer. [Its top court ruled Facebook must get user consent to collect and use data](). Also, anyone who doesn’t consent still gets to use their service. While there’s no risk of something similar happening in the U.S., this could hit some big bottom lines very hard. The total population of the EU is nearly twice that of the U.S. and its combined GDP is $17 trillion. That’s basically a tie with China for the world’s second largest economy. So marketers, you better come up with a new way of marketing, fast. Constantine von Hoffman,Managing Editor [eseop_300x250_2023]() Regulations and Compliance [EU’s ruling against Facebook a big blow to first-party data usage]() [facebook-ban-boycott-SS_1071882503-1920x1080-1] Big tech companies will need user consent to process personal data, combine it with other platforms' data and use it across services. Agile marketing [How to handle changes in agile marketing]() [How-to-handle-changes-in-agile-marketing] Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently. Google Analytics 4 (GA4) [Marketers roast Google Analytics 4]() [meeting-team-laughing-ss-1920] Unlucky for some? 13 of the funniest reactions to Google's now mandatory analytics solution. Customer experience [The future of loyalty: Metaverse, AI and post-pandemic challenges]() [Commarch-MU-3728-Landing-Page-Forrester-Wave-1920x1080-1] Discover the source of your customers' loyalty and learn how to attain it. Live webinar [Learn the insider techniques used by top CTV advertisers]() [woman-watching-webinar-sign-up-today-1920x1080-1] Curious about Connected TV (CTV) advertising but unsure where to start? Look no further – we have the perfect opportunity for you to gain the insights you need. [mir_map_300x250]() Email marketing [Email marketing is dying: 3 actions to help it survive (and thrive)]() [Shutterstock_408362719] Email is the most effective marketing channel for many things. It's also the one customers feel most overwhelmed by. Here's how to change that. Google Analytics 4 (GA4) [Looker Studio releases GA4 connector update with 170 new fields]() [Logo_Google_Analytics_1920x1080] Looker rides to the rescue of the many marketers griping about GA4's lack of data. However, you have to refresh your data sources first. Advance your career [28 growth strategies from 12 leading agencies]() [grow-plants-1920x1080-1] Learn from these leading digital marketing agencies’ mistakes and take a page straight out of their playbooks for success. Customer experience [How Shake Shack measures experience and activates customer insights]() [Shake-Shack-drive-thru] The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores. Online training [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From Search Engine Land - [Study: TikTok loses popularity as ecommerce search engine]() - [Threads, Meta’s Twitter alternative, to launch July 6]() - [Build authority and dominate organic search like a boss]() - [10 things we hate about Google Analytics 4]() - [How to create link building OKRs for SEO (with examples)]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()