🎛️ AI and journey orchestration

Plus, this week’s new AI-powered martech products [View in browser]( | [Share]() [Martech: Martech is Marketing]() Mar 31, 2023 Mar 31, 2023 Good morning, Marketer, and asking the right questions is important! Many marketers came to The MarTech Conference this week with questions about how they can use ChatGPT and other AI models to help with their current tasks. Today, contributor Greg Kihlstrom outlines specific areas where AI [can boost marketing automation and customer journey orchestration.]() Of course, with more marketers interfacing with ChatGPT and other conversational AI solutions these days, asking the right questions is becoming an even more valuable skill in the profession. That was another insight mentioned around the MarTech sessions this week. You can catch up on what you missed [by accessing The MarTech Conference on-demand right here for free](). Chris Wood,Editor [mir_300x250-1]() [Using AI and journey orchestration to boost your marketing automation]() AI and customer journey orchestration can take your existing marketing automation approaches to the next level. [Read more]() [This week’s new AI-powered martech products, platforms and features]() With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases. [Read more]() [Going back to basics: Marketing as a conversation]() At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you're talking to. [Read more]() [The complete guide to first party data]() In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data. [Read more]() [mtcspr23_300x250_post]() [Kraft Heinz and Gatorade tap in-store video screens for March Madness]() The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands. [Read more]() [How AI can help your marketing right now]() Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today. [Read more]() [Eyeing an ABM platform for your team?]() Know exactly what to look for to be confident your tech will drive results. This report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision. [Read the full report!]() [Customer journey orchestration: What it is and why marketers should care]() CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know. [Read more]() [Available now: Discover game-changing martech solutions and strategies for free]() Unlock nearly 30 hours of world class content from Sysco, Forrester, Salesforce, and more cutting-edge companies… for free. Discover the entire spring season of MarTech — out now! [Register for free]() From Search Engine Land - [Gender pay gap persists: Men earn 26% more than women in search marketing]() - [Should you block ChatGPT’s web browser plugin from accessing your website?]() - [Meta introduces AI-powered brand suitability controls and third-party verification for feeds]() - [Event tracking in Google Analytics 4: What marketers need to know]() - [How to master Google News optimization to boost content visibility and traffic]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()