🎛️ ChatGPT is incredible, but don't fall for the overhype

Salesforce winter 2023 release: The business executive’s guide, part 2 [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 19, 2023 Jan 19, 2023 Good morning, Marketer, would you rather herd cats or get your ducks in a row? The reaction to ChatGPT is bigger than anything I’ve ever seen, and justifiably so. Its ability to produce clearly written content on demand is astounding. Now Microsoft says it is going to have creator OpenAI build AI tools for all its products. [A smart step that others have already taken](). While OpenAI is being very level-headed about the program’s capabilities, others are not. A quick Google search produces claims that ChatGTP means the end of everything — from scriptwriters to Google itself. In these cases people are indulging in the kind of fantastic invention that is ChatGPT’s biggest problem: It presents as facts things it made up. The reality of ChatGPT is incredible. Let’s focus on that for now. Constantine von Hoffman,Managing Editor [Salesforce winter 2023 release: The business executive’s guide, part 2]() Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release. [Read more]() [ChatGTP to support digital experience analytics]() Glassbox will integrate conversational AI into its digital experience analytics platform. [Read more]() [Enterprise IT remains bright amid gloomy tech spending forecast]() Worldwide IT spending is expected to slow, but software and IT services are projected to increase by 9.3% and 5.5% in 2023, respectively. [Read more]() [Are you doing enough to drive loyalty in the new year, for the whole year?]() Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard! Especially if you operate in a highly competitive market… Join our live, interactive webinar and discover proven ways to keep your customers engaged and purchasing all year long. [Sign me up!]() [Can you use AI-generated content without hurting your page rankings?]() Quality is improving but there's a big problem with AI inventing facts. [Read more]() [17 AI-powered writing tools and how to make best use of them]() We looked at the 17 most popular AI-powered writing tools. Here's what you need to know about using them to create content. [Read more]() [The new path to personalization]() Do you have the right foundation to become a truly data-driven organization? [Read more]() [Artificial intelligence is getting even smarter]() AI for marketing is getting better at content creation. But caution is needed. [Read more]() [Discover cutting-edge martech without leaving your desk]() Join us for free at MarTech, online March 28-29, to discover technologies, tools, and solutions that can help you connect with your customer and power organizational success. Registration is free! [Learn more]() From Search Engine Land - [How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey]() - [Ecommerce content: How to demonstrate beneficial purpose and expertise]() - [Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions]() - [This day in search marketing history: January 18]() - [Webinar: Maximize email engagement and personalization with data]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()