🎛️ Copy written by AI? Bah! Humbug!

Plus, Santa’s data-driven methods [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 23, 2022 Dec 23, 2022 Good morning, Marketer, and have you had a creepy AI-produced copy experience? I had one yesterday. The MarTech edit team – Kim, Con, Chris – and I were working late yesterday evening. (If they’re going to get Christmas day off, it’s only fair they make up the time, right?) I was checking my email before shutting down, and got an invitation from Emerson that concluded: By the way, I’ve heard great things about The Grill on Main on Upper Main Street in Edgartown (location inferred from your company). Have you been there? Happy holidays to you, your friends, and your family! The Grill on Main was sooooo good it closed three years ago. I doubt Emerson’s heard great things about it. After such an obviously inauthentic pitch, I’m less likely to attend your webinar/download your white paper/spend 15 minutes hearing your pitch. Today’s AI-based content creation tools are like children: The potential is limitless, but they need adult supervision. Happy Holidays! AI Scrooge [Claus and effect]() Despite the supply chain crisis, the after-effects of COVID and the threat to coal as an energy source, Santa was determined to make Christmas happen. [Read more]() [5 tips to extract true value from your data]() How much data does your organization have that might be valuable enough to barter? Here are some tips for getting true value from your data. [Read more]() [How Penske Media uses a CDP to help advertisers reach digital users]() Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. [Read more]() [Webinar: How to analyze customer preferences & access customer buyer activity in real-time]() Learn how to predict the type of content that will engage individuals under different conditions and automatically create an appealing message for each one. [Save your seat!]() [Q&A with the director of Google Analytics: Getting started with Google Analytics 4]() Russ Ketchum, director of Google Analytics, talks about migrating from Universal Analytics and shares some GA4 power user moves. [Read more]() [What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?]() Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. [Read more]() [Email marketing is always changing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Learn more.]() [How to ID and organize data with a new CDP]() To get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned. [Read more]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start discovering now]() From Search Engine Land - [Merchant Center Feeds issue]() - [GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page]() - [Why SEO experts rarely share actual success stories]() - [Microsoft to go fully live with new Bingbot user-agent change in January 2023]() - [How the TikTok algorithm works: Everything you need to know]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()