🎛️ Q&A with the director of Google Analytics

Plus, Customer journey analytics leads HubSpot’s updates [View in browser]( | [Share]() [Martech: Martech is Marketing]() Nov 18, 2022 Nov 18, 2022 Good morning, Marketer, and the customer journey is always in flux. This year, many online shoppers took advantage of early sales. Some retailers that participated got to unload their inventory and drive up revenue. Macy’s trumpeted their success in this regard on an earnings call yesterday. Gaining insights about the customer journey can help businesses navigate the next bump in the road. Whether the challenges are due to the supply chain, inflation, energy or extreme weather, businesses and customers are on the journey together. Have a look [at the latest HubSpot release notes](), including their beta launch of customer journey analytics. Chris Wood,Editor [Q&A with the director of Google Analytics: Getting Started with Google Analytics 4]() Russ Ketchum, director of Google Analytics, talks about migrating from Universal Analytics and shares some GA4 power user moves. [Read More]() [HubSpot’s October releases: A manager’s guide]() The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more. [Read More]() [How companies are leveraging clean rooms and first-party data as cookies vanish]() Remain competitive with campaign insights and customer segmentation with the help of clean room partners. [Read More]() [Unify customer data across multiple brands and systems]() Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data. [Read more]() [Do More with Less: Connect Customer Data to Drive Marketing Efficiency]() In this webinar, you’ll learn how to leverage a CDP to connect customer data, segment audiences faster, and deliver personalized experiences in real time. [Register now!]() [Optimizing the online experience for disabilities improves it for all customers]() 43% of people with disabilities abandoned an online purchase because of accessibility issues. [Read More]() [3 things to know about the American Data Protection and Privacy Act]() A quick guide to the ADPPA as currently drafted. It might change, of course, and it's not guaranteed to pass. [Read More]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Learn more]() [Why we care about data clean rooms]() Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers. [Read More]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [Webinar: It’s time to modernize your online experience]() - [Walmart’s ad revenue increased 30% in Q3]() - [New AdSense data protection laws coming to CA, CO, CT, and UT in 2023]() - [Google launches new search, shopping and maps features]() - [Is Google Search getting worse?]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()