🎛️ 6 must reads

4 ways to address B2B disconnects and drive customer relationships and revenue [View in browser]( | [Share]() [Martech: Martech is Marketing]() Nov 07, 2022 Nov 07, 2022 Good morning, Marketer, long nights are a great time for reading. And speaking of great reading, we’ve compiled six of the most popular articles from the past month for you. All written by MarTech’s fantastic group of subject matter experts, who bring you excellent must-read how-tos, tips and insights every day. Congrats and big thank yous to our SMEs for the awesome content: - Kath Pay - Scott Vaughn - Tim Parkin - Hugo Loriot - Allen Martinez - William Terdoslavich Constantine von Hoffman,Managing Editor [How to create an effective apology email: 7 examples]() Need to send an "Oops!" email? It's crucial to follow up your error with the right message. Learn from these examples. [Read More]() [From capturing leads to generating demand: Breaking down B2B marketing’s pivot]() It's time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement. [Read More]() [4 ways to address B2B disconnects and drive customer relationships and revenue]() Don't let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity. [Read More]() [The Comoto Family of Brands accelerates omnichannel marketing with first-party data]() Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data. [Learn more]() [Webinar Tomorrow - Best practices for managing multi-site consistency]() Humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. Learn why multi-site management is the foundation of diverse, yet on brand, digital experiences. [RSVP Today!]() [Going beyond cookie consent: 3 strategies to achieve data compliance]() Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand. [Read More]() [Why you don’t need a CMO… yet]() Your startup most likely doesn't need a full-time CMO. Consider working with a fractional CMO in the interim and prove your model first. [Read More]() [12-Minute Holiday Email Marketing Checklist]() This is the resource you always wished you had during the busiest marketing time of the year. Read it to boost your email engagement and deliverability. [Read more]() [Market research focus groups get new lease on life]() Big troves of customer data still don't trump small focus groups. Quantitiative and qualitative approaches need to work together. [Read More]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [Amazon holiday shopping outlook: A guide for advertisers]() - [Links may be less important to the Google Search ranking algorithm in the future]() - [How organizational structure can hurt PPC campaign performance]() - [Webinar: 5 Ways to make CX drive conversions and revenue]() - [Report: Insights into the Tik Tok Audience]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()