🎛️ How is marketing operations evolving?

Plus, TikTok is setting the ground rules for social media [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jul 25, 2022 Jul 25, 2022 Good morning, Marketer, and have you thought about data today? I had an interesting conversation with a colleague this week. He queried whether “data” — just plain “data” — was really a singular topic in the martech space. After all, data surely drives everything. If you’re not specifically addressing data cleansing, say, data management, or zero- or first-party data, you’re not really addressing anything. I understand that point. But on the other hand, it’s precisely because data is omnipresent in marketing and marketing technology that we do talk about it all the time. I had an opportunity recently to talk about data — and, okay, more precisely customer data — with Isaac Sacolick of digital transformation consultancy StarCIO for his Customer Data Perspectives podcast series. You can give it a listen [here](). Kim Davis,Editorial Director [How is marketing operations evolving?]() Where should the people who manage and run martech fit in the organizational structure? [Read More]() [TikTok is setting the ground rules for social media]() Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation. [Read More]() [Research: Latest digital marketing trends to better connect with customers]() Discover the new ways marketers are delivering exceptional experiences. [Read more]() [How to decide if you’re ready for a customer journey orchestration solution]() Once you understand the benefits of customer journey orchestration you can begin asking the right questions. [Read More]() [Webinar Tomorrow: Four Elements of a Powerful, Data-Driven Martech Stack]() Join our experts and learn how to manage various data sources to get real-time personalization and moments-based marketing right. [Learn more]() [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. [Read More]() [Deep changes in the CDP space]() With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? [Read More]() [Compare 12 top marketing automation software platforms]() Marketing automation platforms are a critical part of the martech ecosystem, streamlining manual B2B marketing tasks. Compare of top vendors, and learn about the latest trends, opportunities, and challenges. [Read more]() [What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?]() Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. [Read More]() [Discover dozens of marketing technology solutions... for free]() Registration is open for MarTech! Join us online, September 28-29 — for FREE — to explore cutting-edge solutions that save you time and make you money. [Register for free]() From Search Engine Land - [How to set up Performance Max campaigns the right way]() - [Webinar: What you need to know to rise above economic and buyer uncertainty]() - [New Instagram videos under 15 minutes will automatically become Reels]() - [Does Reddit even have an ads policy?]() - [TikTok’s history of low Creator Fund payouts has some leaving the platform for good]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()