🎛️ Getting started with customer journey orchestration

Federal data privacy bill could make life marketer’s jobs easier [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jul 21, 2022 Jul 21, 2022 Good morning, Marketer, may no one ask you if it’s hot enough today. No two journeys are the same. That’s as true for marketing as it is for life in general. As marketers we fight against that, trying to make sure customers follow the ideal path to making a purchase. That’s not always possible. People are quirky, impulsive and frequently illogical. They go their own way. That’s why there is customer journey orchestration technology. It lets us see all the touch points, channels and other interactions from the customer’s perspective. It helps us tailor the experience to what they want. If this all seems too vague, read Pamela Parker’s [much more detailed and useful explanation of CJO](). And remember, if the sale is made, then the path was ideal. Constantine von Hoffman,Managing Editor [MarTech registration is open! Grab your free pass now]() Discover tools, technologies, and tactics that will help you design and execute rewarding customer experiences. [Read More]() [What is customer journey orchestration and how does it work?]() Here are the goals and core capabilities of customer journey orchestration solutions. [Read More]() [Learn how to personalize your customers’ digital experience]() Join Jonathan Barouch, CEO and founder at Local Measure and AWS for a special conversation and hands-on solution demonstration. [Watch now]() [Federal data privacy bill could make life easier for marketers]() It would override state privacy laws and set tough standards for gathering and using personal data. [Read More]() [Webinar: Four Elements of a Powerful, Data-Driven Martech Stack]() Join our experts and learn how to manage various data sources to get real-time personalization and moments-based marketing right. [Learn more]() [3 ways to avoid email automation breakdowns]() Your marketing automations must build in exclusions for people who don't receive a follow-up message. [Read More]() [Four new personas are changing how marketers reach and relate to customers]() Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay. [Read More]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Read more]() [B2B customer journeys that begin at review sites are significantly shorter]() When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. [Read More]() [Discover dozens of marketing technology solutions... for free]() Registration is open for MarTech! Join us online, September 28-29 — for FREE — to explore cutting-edge solutions that save you time and make you money. [Register for free]() From Search Engine Land - [Webinar: Everything you should know about building quality links at scale]() - [Google launched three new ad creation tools]() - [Google Search Console adds CNAME DNS verification]() - [E-A-T auditing: How to level up your credibility game]() - [Webinar: These 4 proven methods will maximize your marketing efforts]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()