🎛️ Old ideas are making CX new again

See examples of AI-powered marketing tools in action [View in browser]() | [Share]() Mar 29, 2024 [Martech: Martech is Marketing]() Even with all our AI and cutting-edge technology, everything old becomes something new again. Google is [testing out a bunch of product discovery tools]() aimed at making shopping even more personalized. As we all know, the key to personalization is the data about a consumer’s preferences and interactions. But what if your tastes change or you don’t like what the personalization is showing you? Buying one pink polka-dot tuxedo can have huge ripple effects on search results. Google has gone retro to stay a step ahead of this. Specifically, it has gone back to the pre-colossus days of Netflix and Amazon, when they didn’t know anything about their customers. Back then you’d be asked to rate movies and books to improve what the companies showed to you. The more you rate, the better results. Now Google is experimenting with bringing that back so people can protect themselves from the Ghosts of Purchases Past. Constantine von HoffmanManaging Editor [DataAxle-2024-Lookbook-300x250-Logo-CTA]() Content marketing [Data-driven content: The key to connecting with healthcare consumers]() [Owned-asset-optimization-The-right-medicine-for-healthcare-brands]() This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics. Ecommerce [Google testing tools to provide more personalized shopping experiences]() [family-shopping-online-stock-1920]() The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Marketing artificial intelligence (AI) [AI in marketing: Examples to help your team today]() [ai-in-marketing]() It's not a question of 'if' AI will deliver value for your team, but 'where.' Here are areas and functions to consider. Marketing privacy [Digital advertisers still looking for recipe to thrive in cookieless world]() [Stirista-MarTech_AltData]() It’s likely alternative data will be one of many ingredients used for cookie replacement. MarTech webinar [See how Salesforce turns data into meaningful customer moments]() [Live-webinar-Save-your-seat]() Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. Marketing artificial intelligence (AI) [AI-powered martech releases and news: March 28]() [robot-news]() 86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report. [AtData-MT-Newsletter-Ad-2024-03_v2]() Customer experience [Breaking through the noise: How brands can connect with today’s consumers]() [Breaking-through-the-noise-How-brands-can-connect-with-todays-consumer]() Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. Marketing artificial intelligence (AI) [10 ChatGPT prompts for digital marketers]() [Get-your-copy-now]() This guide offers prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage it to boost productivity, creativity, and strategic thinking. Marketing artificial intelligence (AI) [6 ways to use generative AI for your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy. No-FOMO zone [Discover cutting-edge martech solutions and strategies for free]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. [Start exploring now]() From Search Engine Land - [Pinterest shares algorithm insights as it shifts focus to non-engagement signals]() - [Google testing new tools for a more personalized shopping experience]() - [YouTube announces enhanced audience retention analytics tools]() - [Search Ads 360: 3 best practices for advanced PPC marketers]() - [8 steps to maximize success during global site migrations]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()