🎛️ Bringing customer experience, data and family together for a meal and a game

DOJ’s eye on Apple [View in browser]() | [Share]() Mar 22, 2024 [Martech: Martech is Marketing]() A constant theme at [The MarTech Conference]() this week was customer experience. To improve it, marketers must empathize and think like a customer. Just go through their journey in your mind. It shouldn’t be too far a reach since we all have experiences as customers — some bumpy, some seamless. One particular journey has many moving parts due to the evolving nature of digital channels in the space — restaurants. If you are a chain that prides itself on a friendly, entertaining experience at every location, how do you maintain consistency, and seamlessness, when your customer turns to an app and decides to order in instead? Today, we look at how family sports pub chain Beef ‘O’ Brady’s [is tackling this challenge with tech](). Also today, the latest on [DOJ’s challenge to Apple’s iPhone ecosystem](), and [Marketo’s March 2024 releases](). Chris WoodEditor [Uptempo-300-x-250]() Customer experience [How Beef ‘O’ Brady’s streamlines customer experience]() [Beef-OBradys-restaurant]() The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data. Regulations and Compliance [DOJ lays siege to Apple’s walled garden]() [Shoot-the-apple]() The DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Marketing technology [Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow]() [Marketos-August-releases-A-managers-guide]() March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API. Marketing privacy [Digital advertisers still looking for recipe to thrive in cookieless world]() [Stirista-MarTech_AltData]() It’s likely alternative data will be one of many ingredients used for cookie replacement. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. Marketing operations (MOps) [Laying the groundwork for AI in MOps: How to get started]() [Laying-the-groundwork-for-AI-in-MOps-How-to-get-started]() A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams. [Snowflake-300x250_ABM_MarketingDC-Americas-1]() Marketing artificial intelligence (AI) [AI-powered martech releases and news: March 21]() [robot-news]() We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. MarTech webinar [See how Salesforce turns data into meaningful customer moments]() [Live-webinar-Save-your-seat]() Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. Customer journey orchestration [Continuous improvement and innovation: Successful customer journey operations]() [Continuous-improvement-and-innovation-Successful-customer-journey-operations]() Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations. No-FOMO zone [ICYMI: The spring edition of MarTech is now available]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. [Start exploring now]() From Search Engine Land - [Google Analytics 4 addresses Google Ads report discrepancies with conversion update]() - [Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline]() - [How to onboard an SEO agency the right way]() - [4 keys to SEO and PPC collaboration in 2024]() - [Google Marketing Live 2024 registration opens]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()