Personalization strategy, OOH advertising, a new CX guide, getting from MQL to SQL, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, July 21, 2023 📋 Table of Contents 1. [Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth]( 2. [Don't Just Network—Share Moments]( MarketingProfs B2B Forum 3. [Out-of-Home Advertising for B2B Marketing Success](9/OHBTM2ZYN3BIUllRQkltT28zeUJUTmVkL2JWTExlVUp0VnhUV1I1b2xhcFlpM2l3MnM0NVdSYWdXRFlEMTZ2Rm9WdXBlSkdBL1lHbUxEdUFoS2U2ZDd1bG8rYm9LVnVqOXFQY0c1UXVEeUVYcCtUYzJSRmVmQT09S0/) Marketing Smarts Live Show 4. [Create Engaging Customer Experiences and Launch Faster]( sponsored guide 5. [How to Use the Awareness Stages to Nurture Leads From MQL to SQL]( 6. [Discover the Stories and Strategies of ABMLA Excellence Awards Winners](4EFW~/OHBTM2ZYN3BIUllRQkltT28zeUJUTmVkL2JWTExlVUp0VnhUV1I1b2xhcFlpM2l3MnM0NVdSYWdXRFlEMTZ2Rm9WdXBlSkdBL1lHbUxEdUFoS2U2ZDd1bG8rYm9LVnVqOXFQY0c1UXVEeUVYcCtUYzJSRmVmQT09S0/) sponsored 7. [Demand Gen Secrets](4EF~/OHBTM2ZYN3BIUllRQkltT28zeUJUTmVkL2JWTExlVUp0VnhUV1I1b2xhcFlpM2l3MnM0NVdSYWdXRFlEMTZ2Rm9WdXBlSkdBL1lHbUxEdUFoS2U2ZDd1bG8rYm9LVnVqOXFQY0c1UXVEeUVYcCtUYzJSRmVmQT09S0/) MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth]( article [Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth]( The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more [customized experience. »]( MarketingProfs B2B Forum [Don't Just Network—Share Moments]( Does the word "networking" make you cringe or go cold with dread? We get that. So we've built moments into B2B Forum to help you get to know the fellow B2B marketers at your side! Join a roundtable discussion, schedule a consultation with an expert, and introduce yourself to the person yelling "BINGO!" next to you (or was that you?). Ask a speaker a question after a session, explore Boston during the photo walk, and let out your inner Phoebe during the fun run. Take the pressure out of networking by immersing yourself in the moment—and bring home new memories. Join us October 4-6 in Boston for [MarketingProfs B2B Forum! »]( [Out-of-Home Advertising for B2B Marketing Success]( Marketing Smarts Live Show [Out-of-Home Advertising for B2B Marketing Success](jVLS9gpx4BGE/OHBTM2ZYN3BIUllRQkltT28zeUJUTmVkL2JWTExlVUp0VnhUV1I1b2xhcFlpM2l3MnM0NVdSYWdXRFlEMTZ2Rm9WdXBlSkdBL1lHbUxEdUFoS2U2ZDd1bG8rYm9LVnVqOXFQY0c1UXVEeUVYcCtUYzJSRmVmQT09S0/) Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective? [Tune in! »](ZKJP-W20cRZ/OHBTM2ZYN3BIUllRQkltT28zeUJUTmVkL2JWTExlVUp0VnhUV1I1b2xhcFlpM2l3MnM0NVdSYWdXRFlEMTZ2Rm9WdXBlSkdBL1lHbUxEdUFoS2U2ZDd1bG8rYm9LVnVqOXFQY0c1UXVEeUVYcCtUYzJSRmVmQT09S0/) [Create Engaging Customer Experiences and Launch Faster]( sponsored guide [Create Engaging Customer Experiences and Launch Faster]( Customers expect a great experience with your brand, and companies are investing in technology that drives that CX. But added technology stretches marketing budgets. Discover how to deliver great CX by focusing on [three core elements of your martech stack. »]( [How to Use the Awareness Stages to Nurture Leads From MQL to SQL]( article [How to Use the Awareness Stages to Nurture Leads From MQL to SQL]( This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead, [using the Awareness Cascade. »]( [Discover the Stories and Strategies of ABMLA Excellence Awards Winners]( sponsored [Discover the Stories and Strategies of ABMLA Excellence Awards Winners]( The ABM Leadership Awards winners highlight ABM practitioners who foster innovative concepts, programs, and strategies to move the needle in their organizations. [See the winners and get their strategies! »]( [Demand Gen Secrets]( MarketingProfs Master Class for PRO members Engage your prospects and fill your sales pipeline with an automated demand gen program! 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