4 essential KPIs to present to boards | Nostalgia's power on social media | Embrace revenue responsibility

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Thursday, May 23, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [Telling a Story With Data: Four Essential KPIs to Share With Boards]( 2. [The Future of Your Marketing: Video and AI](jVLS9zbWxC-/NW91c0tCbERkdGs0dGdCS1F0M3JDajg2anl5Y2hkMTJPL2RubnRpS2k3dHZFbWlrQ0xCWUFIOHVuL25UYlRJTy9xU05Cc1dHZlVDQzBreHljeWxLUDFuMTd3aTVmTllBOXhaejhGS2dQZVlVVlU4VU11dDFXdz09S0/) sponsored 3. [Embrace Revenue Responsibility With 'Full-Funnel Marketing']( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [The Power of Nostalgia on Social Media]( 6. [Saggy Email Metrics?]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [Telling a Story With Data: Four Essential KPIs to Share With Boards]( article [Telling a Story With Data: Four Essential KPIs to Share With Boards]( Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. [Find out now. »]( [The Future of Your Marketing: Video and AI]( sponsored [The Future of Your Marketing: Video and AI]( Today's B2B buyers wear "ad blinders," making them immune to advertising and generic outreach. In this webinar, top B2B marketing leaders reveal how they integrate cutting-edge AI with video to drive efficiency and deeply engage target audiences to achieve remarkable results. See how you can [shape your marketing future. »]( [Embrace Revenue Responsibility With 'Full-Funnel Marketing']( podcast from the archives [Embrace Revenue Responsibility With 'Full-Funnel Marketing']( Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate to their executives Marketing's impact on the organization. [Read more and listen in. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »](/NW91c0tCbERkdGs0dGdCS1F0M3JDajg2anl5Y2hkMTJPL2RubnRpS2k3dHZFbWlrQ0xCWUFIOHVuL25UYlRJTy9xU05Cc1dHZlVDQzBreHljeWxLUDFuMTd3aTVmTllBOXhaejhGS2dQZVlVVlU4VU11dDFXdz09S0/) [The Power of Nostalgia on Social Media]( infographic [The Power of Nostalgia on Social Media]( Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post. [Check out the infographic. »]( [Saggy Email Metrics?]( MarketingProfs Master Class for PRO members Low email metrics got you feeling down? Get email marketing mastermind Jay Schwedelson's full range of tactics and techniques to improve open rates, CTRs, and responses. It took Jay over 15 years (and billions of emails) to hone these methods—and you can get them today with The Real Truth About Email Marketing. This Master Class is available now to PRO members. [Improve your email metrics]( Afoot in the Neighborhood MarketingProfs community goings-on NEWLY LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](X/NW91c0tCbERkdGs0dGdCS1F0M3JDajg2anl5Y2hkMTJPL2RubnRpS2k3dHZFbWlrQ0xCWUFIOHVuL25UYlRJTy9xU05Cc1dHZlVDQzBreHljeWxLUDFuMTd3aTVmTllBOXhaejhGS2dQZVlVVlU4VU11dDFXdz09S0/). And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. ANNOUNCEMENT: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $400 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Seven Guiding Principles for Noticeably Better B2B Marketing »]( [Time Spent Per Day on Social Media by Country [Infographic] »](9LtNe/NW91c0tCbERkdGs0dGdCS1F0M3JDajg2anl5Y2hkMTJPL2RubnRpS2k3dHZFbWlrQ0xCWUFIOHVuL25UYlRJTy9xU05Cc1dHZlVDQzBreHljeWxLUDFuMTd3aTVmTllBOXhaejhGS2dQZVlVVlU4VU11dDFXdz09S0/) [How Many Days a Week Do Hybrid Workers Want to Be in the Office? »]( [Navigating the Power of B2B Communication by Getting to the Point »]( [Fix the Glitch: Why SEO Link-Building Is Now a PR Job »]( [CMOs: The Top Martech Challenges for B2B Enterprises »]( Upcoming Events MAY 23 [Shaping the Future of Marketing With Video and AI]( 60-minute webinar | sponsored by Goldcast MAY 29 [The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action]( with Jason Hunt Session 6 of our 10-week AI for Demand Gen Marketers event NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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