The two main content strategies - which one's for you?

A quick reminder: Enrollment for Content Cornucopia , my course that shows you how to create content faster and more effectively for your business, closes tonight at 11:59pm Pacific. I say for your business specifically, because there’s a big difference. If you’re creating content to grow your following, you’ve got to prioritize creating content for that platform’s algorithm — so it’ll help you grow. But that’s also why so many creators end up creating the same content. “Oh, this worked for so-and-so, let me do it too.” Which is why you see the same type of content popping up over and over on your feed — and pretty soon, everyone starts sounding the same. OK for growing your following. But the kiss of death if you want to grow your business. Because that means your clients can’t distinguish you from your competitors — not to mention get what they need from your content to decide whether they want to buy from you! I’m thinking of a popular Chinese proverb, which roughly translates to: “One foot can’t stand on two boats.” Basically, this is one of those situations where the two options are, at least to a fair degree, mutually exclusive. So you gotta decide which boat you want to be on: Boat #1: Create content for the algorithm, and monetize through having a massive audience. It sounds good, and it’s amazing for those who succeed. But how many creators do you see with 1M+ followers? And how long did it take them to get there? That’s why I’m solidly on… Boat #2: Create content for your business, and monetize through that business. It's a lot faster. Plus, in my experience, it’s a lot easier too. But either way, each option requires learning a specific - and very different - skill. For boat #2, it’s how to create content that has you actually standing out, resonating with your ideal clients, and helping them decide whether or not to buy from you. Plus, being able to do it fast - because you won’t survive in our content-powered world if you’re slow. That’s the brutal reality. But honestly, it’s also not that big a challenge once you’ve mastered the skill. Which is what I help you do inside Content Cornucopia . It’s the same skill that helped me be able to reduce my own content creation process from over three hours, to just thirty minutes. Which then gave me back the time and energy I needed - to not only put out effective content consistently, but also to do everything else I needed to be able to grow. While juggling limited time to work on my business in the first place. Plus, I truly believe that now more than ever, this skill is essential if you want to succeed with your own online presence and business. If you agree, and want my help developing this skill for yourself, I’d love to help you through Content Cornucopia : [luisazhou.com/contentcornucopia]( But don’t procrastinate if you want it, because enrollment closes tonight at 11:59pm Pacific. 
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