The key to getting faster results with content

You know, I’m all for dreaming big. But my number one priority, and it’s probably my Asian immigrant upbringing coming into play — Is actually first and foremost, minimizing risk . Because in my experience, it’s really hard to dream big when you’re stressed about being able to pay your bills. And that’s why so much of what I do, and teach, is centered around making sure you’ve got a stable financial foundation first. Take content creation for example: It’s inspiring when you hear stories of creators who grind it out for a long time until they get a big breakthrough. Like the world’s #1 Youtuber, MrBeast, who famously published daily videos for 4 years before he got his first 1,000 subscribers. But happily, it paid off — because now he has over two hundred million subscribers. ​​The problem is, it can be easy to overlook all the years he was living with his mom and barely scraping by before he had his breakthrough. But the truth is, most people either can’t, or don’t want to, have to do that. In fact, I’ll be the first to admit that I wasn’t willing to. Which is why I’ve always taken a different approach to content creation. Early on, I realized that if you know how to create effective content for your ideal clients, they don’t care as much about how technically good your content is. To be clear: What’s in your content has to be good. Because that’s what your ideal clients are basing their buying decision on. But aside from that, there’s a lot of leeway for baby marketing, copywriting, and sales skills. Which means you don’t have to wait for years, barely scraping by, while you painstakingly develop your content skills and build your audience. Instead, you can get results much faster by flipping the order: First, before anything else, get fast. This is the only way to be able to consistently put out the content you need to grow your business…while also actually growing your business and juggling all your other professional and personal to-do’s. (This also includes knowing how to create effective content fast — it doesn’t matter how fast you are if the content won’t help grow your business.) This way, your business grows despite your limited time and resources. To the point where you do have more room to breathe — because now you’ve got steady clients, a bit more cash flow, and maybe the resources to outsource some of your to-do’s. Then, you can focus on getting “good”: Improve your marketing, sales, copywriting, etc. skills. Which will naturally improve your content and thus grow your business in the process. As your business grows, you’ll naturally have more resources to help you up your content output — like being able to hire more support. Which will in turn grow your business even more, giving you more time and more resources to invest in growing even more. And so on. But it all starts with learning how to create effective content fast . In short: Get fast. Then get good. Then increase output. Then get better. But to be able to even get going, you’ve got to get fast first. And that’s what Content Cornucopia’s purpose, first and foremost, is. To help you get as fast as possible at creating content that grows your business. If you’d like to learn how to quickly create content that grows your business, I’d love to help you with Content Cornucopia : [luisazhou.com/contentcornucopia]( But if you want it, don’t procrastinate. Because enrollment closes tomorrow. 
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