Why you’re not getting more engagement or sales

Some good news for you today: There are so many random reasons people will buy from you! For example — Here are, almost verbatim, some of the top ones I’ve heard from actual clients over the years — repeatedly through thousands of sales: - “What you said about [random thing] captured my curiosity” - “I want to learn how you do it” - “I trust you/your teaching can help me” - “I like [specific thing] about your personality” - “I just resonate with your style” - “I’ve been following you for [anywhere from a few days to a few years]” - “I really connected to that story you shared” - “I like that you [random thing you mentioned]” The point being, you never know when something you say will be the thing that clicks with a potential client. And this is REALLY good because it means you don’t have to worry about getting your content “perfect” or “optimizing” it for sales. All you really have to do is basically put out good content. But there is a catch. And it’s most likely what’s been happening if you’ve already been putting out your content, but you’re not getting the interest, engagement, or sales you’re hoping for. I know because I went through it too. Plus, having worked personally with over a thousand entrepreneurs, I’ve also seen it come up for others too many times to count. Because chances are: Your content is TOO much. As in… TOO informational. TOO polished. TOO professional. But the problem is, that’s how most of us are taught to write — in school and then in our jobs too! And it’s so ingrained, that you have to literally unlearn how to write like that. But you do have to unlearn it. Because in the online world, all that translates into is just one thing: TOO boring. And if you could remember just one rule of marketing, this is the one you want. NEVER BE BORING. ‘Cause that’s the kiss of death in any business. But how do you unlearn “boring”? Specifically, how do you throw off the blanket of “professionalism” after muffling your voice with it for so many years?? How do you learn to share content in a way that WILL resonate? And how can you do it naturally — without overthinking, feeling too vulnerable, and then wasting way too much time trying to get it “just right”? Normally I hate using the word “trick” because it denotes a shortcut, and I don’t believe that there’s ever truly a shortcut for putting in the work. But in this case, there really are some “tricks” that can help you start seeing results fairly quickly. All of which I share with you inside Content Cornucopia. Including: * Easy tweaks you can make right now to have more people consuming your content. * The two-word reminder I use to naturally sound like an interesting human being, instead of a corporate robot...while staying professional. * A super simple test to know whether or not you’re giving enough value. (So you never have to worry again about your free content giving "too much" - where people don't think they need to buy from you anymore - or "too little" - and thus losing you potential high-quality clients.) * Show how good (and valuable) your offer is in a way that doesn’t feel self-promotional, braggadocious, or salesy. * A simple and authentic way to improve your audience engagement and relationship — without fake “vulnerability” or having to share every private moment. * Write thought-provoking content that doesn’t come across as patronizing or boring. (This is key to attracting high-quality clients who want to first make sure you know what you’re talking about.) …And a whole lot more. It’s every single tip, strategy, and step I could think of, on what helped me go from a robotic-sounding engineer — seriously, some of my earlier content read like my college thesis — to sounding…well, like what you see now. So if you’re ready to stop being written off as “boring” — and to start getting the engagement and sales you know your content deserves? I’d love to show you how inside Content Cornucopia. You can get all the details + enroll right here: [luisazhou.com/contentcornucopia]( But I wouldn’t procrastinate. Enrollment closes in just two more days. Luisa Zhou If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 459 Columbus Ave #4049 New York, NY 10024