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What a creator with 2M+ followers shared with me
From
luisazhou.com
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support@luisazhou.com
Sent On
Thu, Jan 25, 2024 04:15 PM
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Some interesting insight from a very successful creator - over two million followers across his plat
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Some interesting insight from a very successful creator - over two million followers across his platforms - who shared his content creation strategy with me a while back: He breaks out his content into about 16 different âformulas,â with 10 different topics that he regularly rotates through. Next comes the massive spreadsheet that organizes everything - including when and where to post it all. But thereâs more too. For each piece of content, he also identifies the emotion heâs trying to engage - usually one of the four he believes are key to building an engaged audience - and adjusts the content to try to engage it. And finally, before he considers each piece done, he looks it over to make sure itâs checked off all the criteria on his very long checklist. Now, I have so much respect for him and what heâs accomplished. But that feels WAY too overwhelming for me. And I donât know about you, but I donât have the time or the desire to do any of that. Yet thatâs how content creation is usually taught. Usually because itâs taught by creators like this guy â who live and breathe this kind of stuff. Again, if thatâs your jam, amazing. But if youâre more like me, thereâs a key difference that way of doing things doesnât take into account. The way I think about it: Iâm a businessperson first and foremost. And my content creation supports my business. While for most creators? Theyâre creators first and foremost. The difference being: If you fall into the same group as me, having âperfectâ content isnât our goal. Yes, our content needs to be high-quality â but our benchmark isnât the content itself. Itâs the people our content helps, how it helps, and the effect it has on our business. Which also makes the entire creation process a lot easier for us too. In fact, hereâs an overview of my process: Topic: Talk about whatever I want to share and teach on â without having to follow any categories or rules. Because I know what will grow the business. Structure: Since Iâve got just one âformulaâ I follow with ALL my content, itâs a lot easier to quickly create great content that also grows my business. Time: And last but definitely not least - especially when youâre a busy business owner - most of my content takes less than 30 minutes to create. As a result of this simple process, Iâm able to quickly and enjoyably create the content that powers this business â to the tune of 7-figures in sales every year. (In full transparency as always, there are some exceptions. For example, my Youtube creation process now takes longer. But this business had passed 7-figures long before I added Youtube in. So Iâm sharing with you what I did content-wise to get to 7-figures â in a way that was actually doable and sustainable.) The point being: Despite how it might feel right now, creating content does NOT have to be something you dread. In fact, it shouldnât be hard, overwhelming, time-consuming, or unrewarding. And thatâs why Iâd love to show you my way: So you can create great content youâre proud of. That grows your business. In 30 minutes or less. And then⦠Get on with the rest of your day â building your business and living your life. Because isnât that kind of the whole point? So if you want to learn my way, I lay it all out for you inside my Content Cornucopia course (one of my favorites). And this yearâs enrollment is open for the next few days only. You can get all the details right here: [luisazhou.com/contentcornucopia]( ⨠Luisa Zhou If you no longer wish to receive these emails, click here to
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