Brain teaser - can you figure it out?

Something I say often: Building a Freedom Business is simple, but not easy. Simple because you’re not reinventing the wheel and this kind of business model truly is not that complicated. But not easy because you still have to learn, do the work, and possibly most importantly — think for yourself. So today, let’s do a fun “brain teaser” to talk through an example. Here’s the background info: Entrepreneur #1 is in a unique niche of teaching people the technical skills they need to get an animation job. (As in, working on animated movies like Up! , Toy Story , and The Incredibles . Super cool, right?) Entrepreneur #2 teaches confidence. Specifically, overcoming stage fright and building confidence for public speaking — to professionals and entrepreneurs. During her first course launch, I recommended that Entrepreneur #1 include a “Backstage Pass” in her sales sequence. This is a page that includes a few sample lessons pulled directly from her course. In this case, I recommended sharing a specific technical training and a critique recording. ************************ Now, here’s the question: Entrepreneur #2, for whom we had recently launched a very profitable course funnel, asked me why I didn’t recommend that she include a Backstage Pass in her sales sequence as well. Why do you think I didn’t? (My answer’s below when you’re ready.) ************************ And here’s the answer: The “Backstage Pass” is just one tactic in my sales strategies box. (An easy way to think about strategies vs tactics…a strategy is like a tool box full of tools—all designed to help with a similar purpose, and a tactic is a specific tool in that box.) And as with all tactics, you have to know how and when to use it. After years of testing for myself and clients in various industries, I’ve seen this particular tactic work best in industries where your clients aren’t as used to investing in coaching or courses. Like the industry Entrepreneur #1 is in. That’s because having a Backstage Pass in this case helps potential clients understand the value of the course, see that it’s “legit,” and have a tangible example of what they’re getting with their investment. With industries where your potential clients are used to investing in coaching and courses, I’ve seen this strategy be less effective. It still works, but often there are higher impact alternatives. That’s why for Entrepreneur #2, we focused on other tactics that spoke better to what her audience needed to hear. Like, for example, focusing on explaining how her course is tangibly different (not just “because I’m saying it’s different” type reasoning) from the many other courses in her industry… Which helped her drive a lot more sales than she would have otherwise. Meaning: If she’d used the wrong tactic (or rather, not the best one), she would have lost out on a lot of sales. Thus the power of not just blindly following tactics, but actually understanding what’s going on. Including the why and the how, plus knowing how to customize it all, for you and your business. Hope you had some fun with this, Luisa Zhou PS - If you want help understanding the systems, strategies, AND tactics to build and grow your business — including the what, the why and the how — here’s how I can help… If you’re ready to build a business that frees you from the 9-to-5: [The 4-Step Formula I Used to Build My Own Business and Replace My Salary BEFORE I Left my 9-5]( If you’re ready to transition from 1-on-1 work to leveraging your time: [Successfully create & sell your own online course for true financial freedom]( And, if you’re at 6-figures ready to scale to multiple 6- or 7-: [Go from Hustling Coach/Course Creator to 7-Figure Business Owner]( If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 459 Columbus Ave #4049 New York, NY 10024