What’s your “way” say about you?

Something I think about a lot: At one point I hired a highly acclaimed Youtube consultant, whose clients include the biggest Youtubers in the world. When he asked me how I plan my content, I told him, “I make videos on whatever I want to talk about.” Which was apparently hilarious, because he laughed and wished me good luck with that strategy. But that in of itself gives you a good idea why the current content economy is the way it is. Because most entrepreneurs are being trained — by the platforms themselves, as well as the industry — to create content that falls within a fairly narrow field. Driven by whatever topics and content styles are “trending.” That’s why you’ll see the same type of thing over and over, on any platform you care to look. Which is something that the consultant advised me to participate in as well. Paraphrasing what he told me, “Find what topics are proven to be popular in your industry, and recreate it with a ‘spin’.” But the way I see it, there are two ways you can choose to go: Way #1: 
 Learn how to create mass-appeal, popular content — often by “recreating content that’s already proven” — so you can reach a ton of people. Then, figure out a way to monetize via having a very small percentage turn into customers. But a warning: Doing this is why so many entrepreneurs feel like they can’t get off the content “hamster wheel.” Because once you choose this path, you’re chained to continually chasing that next hit for your next big growth spurt. Or, Way #2: Learn how to get REALLY good at creating targeted content that draws in your ideal clients. Might not score high on the “mass appeal” scale, but it’ll definitely score high on the profitability one. Thus why I can continue making the majority of my content on “whatever I want to talk about.” Personally, that feels a lot more fulfilling to me. And a lot more like I have the actual freedom I literally started my entrepreneurial journey to be able to create. It comes down to a simple question of values. Do you prefer to be the person who does the same-ish thing as everyone else, chasing that virality and mass appeal? You know, more power to you if so. Because the flip side, if you succeed, is a massive audience. Which can also lead to incredible advantages and freedom…if you’re able to get there. But that’s not something I know how to do…or teach. Or do you prefer to be the “rebel,” who follows their own intuition and preferences, while resting in the knowledge that you might have a smaller* audience — but a much more profitable business ? That, I can help you with all day, every day. And if you’d like my help to build your own targeted growth system — so that you can create and do what you want in your own business in every other area, here’s what I’ve got for you… You can learn more about the growth system — which is literally what I do and the cornerstone of my personal growth strategy — right here: [Watch a free masterclass explaining the system]( . Or if you already know you want to add this to your business: [Enroll in Clients Come to Me]( to get the full system with step-by-steps, templates, guides, and Q&A support. Or if you want us to do it FOR you: [Hire my team]( to do it all for you so you can continue growing without having to worry about a thing. (Your business does need to be at 6-figures or more in annual revenue for this option to be a good fit.) 
 Luisa Zhou PS - *I say “smaller” audience, but that’s only relative to the potential of going viral and adding millions of followers. To put this into perspective, I was checking my website stats a while back and found a random article (which I don’t remember the link to) listing my site as that person’s favorite example of a high-converting personal-brand website. He’d also listed four other popular sites, but ended with this — and I’m paraphrasing from memory: “Her [AKA: my] site probably brings in more traffic than those other four sites combined.” He wasn’t wrong. Which goes to show another advantage of my system: Most people prefer to chase Way #1. Which means if Way #2 resonates with you, you’ll not only most likely end up enjoying higher profits, sales, and fulfillment. But you’ll also have a lot less competition. (*high five to that*) If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 459 Columbus Ave #4049 New York, NY 10024