3 things you actually DON’T need to stand out

Let’s dispel some VERY popular unwisdoms about what you “have” to do to stand out, build your online presence, and connect with your dream clients. Plus, let’s also talk about the truth of what it takes. Starting with… Truth #1: You don’t have to be “vulnerable.” Holding myself back from getting on my soapbox, but in short: This whole idea is BS. It implies that somehow there are varying degrees of truth you should be sharing, and sometimes you should be “vulnerable” by sharing more truth than what you think is safe. (That’s literally what “vulnerable” means — susceptible to harm.) But here’s the way I do it — and the way I also teach you to do it in Unforgettable : You get to choose how much you share. Because you’ll know how to share your truths in a way that connects with your audience. So there’s never a need to overshare or make yourself “vulnerable” because you don’t know how to actually connect. As proof, you see me walk this talk every day. I’m never going to do that whole “show up looking like a hot mess with tears running down my face as I ‘confess’ some deep dark secret to you” thing. In fact, call me old fashioned, but I will (almost) always put my best foot forward when presenting myself to you. I’m going to do my hair, wear nice clothes I like, and put on a little bit of makeup. No joke — consultants I’ve hired in the past have told me it’s too “perfect,” but that’s a baseline I’m not willing to go below. Because I was raised that how you present yourself is a sign of respect, to your audience and to yourself. But the point is not that you have to present yourself the same way I do. The point is that you can present yourself however you want ! Because connecting with your audience has nothing to do with that type of “vulnerability.” Think about it — I openly share my struggles, my failures, and my weaknesses. AKA my humanness . So you’ve got plenty to connect with, and you know I’m not trying to be perfect. I’m just being me. When you know how to communicate in a way that is simply a natural extension of you, well…you won’t need any overly-complicated or silly tactics either. Truth #2: You don’t have to overshare your private life. Again, this is advice marketers give when they don’t understand how to actually be strategic about communicating who they are and connecting with their audience. Think about my own example: You know my beloved German Shepherd, Falco. My (almost as beloved) husband, Stephen. A little about my parents and my baby sister. And plenty of our silly quirks and the adventures we all get up to. But do you know what I had for dinner yesterday? Do you even know what I did yesterday? No, because I’m not running around trying to document every second — or really any — of my life for social media. If you want to do that, more power to you. But the point is, again, you don’t have to. Because if you understand what your audience actually needs to be able to “get” you and connect with you, and you know how to share what you want to share (this is the key — YOU get to decide!) in a way that gets all that across? You can stay as private as you want. Truth #3: You don’t need a specific type of personality or charisma. Because no matter your personality type, there are countless people who are similar to you or will relate to you because of it. So the only thing you need to do is to understand how to stand out as YOU. Look, I’m the girl who can still go to a gathering for high-powered entrepreneurs and have people come up to me asking if I’ve started my business yet. And in most group settings, I’m still going to be one of quietest people there. Plus, while I’m strong in my convictions, I’m always going to try to be polite even when disagreeing with others. And very rarely will I intentionally be the source of any drama. Because I am who I am. But that’s exactly what has made the LZ brand into an 8-figure online presence. And it just goes to show that there’s no “one way” to build your own massively profitable online presence. In fact, there’s only one thing you DO need to do: You DO need to be Unforgettable. Because these days, as the online marketplace gets more and more crowded, it’s the only way left to truly stand out. If you’ve been craving being seen, and appreciated, as YOU… So you can build your own Unforgettable, and unforgettably profitable, online presence… Again, as YOU… Without having to change a single thing about yourself… You can do all that simply by learning the skill of communicating who you are in a way that makes your presence Unforgettable. And that’s what my Unforgettable course will show you how to do. You can get it right here: [luisazhou.com/unforgettable]( But don’t procrastinate. Because enrollment closes in just a few hours at 11:59pm Pacific tonight. 
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