Will the real *you* please come out?

A few of my sharp-eared viewers have noticed lately on my Youtube videos: “Luisa, you’re speaking more quietly than you used to. Hope you’re OK!” Some awesome observational skills, and I’m really touched by the concern! But the truth is: The way I now come across on videos is how I actually speak in real life. Now don’t get me wrong. I’ve never been afraid of speaking up. And at a concert, I’m one of the loudset “whoo whoo”-ers you’ll hear. 🤘 But my default has always been to be more on the quiet, thoughtful side. And yet for years, I struggled to convey the way I so naturally was in real life. It felt like as soon as I sat down to record a video, “Robot Luisa” took over. I went into this monotone, shrill voice and got so focused on delivering great information that somehow my personality was completely wiped out. In fact, back when I used to run live events, my clients would meet me in person and exclaim in surprise, “Oh wow, you’re a lot more personable in person!” Maybe the same thing happens when you sit down to record a video. Or maybe for you, it’s when you sit down to write , and your voice just can’t seem to come across. (That happened to me too!) And if you struggle with this in some way, you know the very specific type of pain that comes from trying to follow that oh-so-common advice: “Just be yourself.” I’m trying!!!! But how do you “be yourself” when you have to intentionally condense who you are into 2-dimensional videos, emails, and posts? So that people can get who you are? That’s the code it took me almost ten years, including over 1,000 recorded videos, to crack. (Thus why my real voice and personality is only now , finally, starting to come through on my Youtube videos.) But now that I know it, here’s what I have to say: It doesn’t have to be that hard… if you know the key elements that will help people “get” who you are much faster. Plus, when you know what to focus on, you’ll also find it much easier and more natural for yourself to communicate in your “voice” and “style.” Now, maybe you’re one of the rare few to whom all this comes naturally. If that’s the case, hats off to you. But if you’re not, take hope. Because there are exactly seven elements that, once defined, can easily communicate who you are and let you actually “be yourself” online. And it just so happens that those seven elements are the first seven lessons inside Unforgettable . Because really, that’s what Unforgettable is about: Helping you communicate YOU. In a way that people “get.” And in a way that is naturally “ yourself.” Without coming across as forced, fake, or if you’re like me, robotic. And this is so important because honestly, if you can unlock that puzzle, that’s the key to standing out. Because when you come across as naturally you, that’s what people resonate with. And that’s who they want to learn from and buy from. And that’s why so much popular marketing advice tells you to focus on being authentic and “yourself.” But it’s just that no one’s been able to explain how to actually be “authentic” or “yourself.” Until now. Take it from someone to whom none of this “be yourself” stuff came naturally: Learning how to come across as yourself truly is the most powerful, fulfilling, and profitable thing you can do for your online presence. And it doesn’t have to be complicated either. I’ve broken the complete “formula” down for you, including my own personal examples for every step, right here: [luisazhou.com/unforgettable]( But if you’ve been wanting help with this, don’t procrastinate. Because enrollment does close tomorrow. 
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