I accidentally did a smart thing

Honestly, it happened by accident. But looking back, one of the smartest things I’ve ever done for the LZ business? Was to build it like you would build a lego set. Long story short: Lego block #1 was the Offer. Years one to four were focused on really solidifying my first flagship program, Employee to Entrepreneur. That looked like taking ~1,000 students through it, and using the learnings I got from teaching and coaching a lot of people, to continually improve the course until it could stand on its own. Because without a great offer, nothing else matters. Lego block #2 was the Sales (System). Years three to five were focused on figuring out a solid sales system so that sales didn’t depend on me launching, having to be on social media, or offering sales conversations. And it took that long because there are so many tangential skills you have to learn to be able to do this well — like sales, direct marketing, and understanding your audience. Lego block #3 was the Products. As I figured more and more things out, I created courses to teach what I’d figured out. That naturally built the product suite of courses we have today. Lego block #4 was the Content. Only after I’d solidified the first three blocks did I focus on content. (To be clear: I did create content the entire time, but in a very limited way.) This goes against the advice most people give — where you’re taught to focus on content first. But here’s why I did it this way: Content is SUCH a big job — and expensive too. So if you don’t have either plenty of time or plenty of money to hire support, it’s really hard to create a ton of content while also trying to build your business. Like I said, most of this happened by happy accident. But the reason I was able to build the business this way is because of one thing I did really well from the very beginning. And not by accident: I’ve always prioritized traffic growth. Because when you continually have new leads coming to your business, that actually becomes the “lego block” that the entirety of your business rests on. So you don’t have to be continually freaking out about where your next clients are coming from. During my earlier years teaching this, I was a bit more dramatic and referred to traffic as, “The lifeblood of your business.” Haven’t said that in a while. But I absolutely still feel the same way. My first few years, I used paid traffic. And it worked well enough to drive millions of dollars in sales. But we reached a point where we couldn’t scale further, and we were spending so much money that it felt like my job was to continually come up with new ad ideas. Not what I wanted to be doing. After seriously evaluating all our options, I turned to blogging and SEO. Loved the high-value approach that allowed me to share my expertise without having to be salesy or overshare about my private life. Plus, it seemed a lot more reliable and scalable than any other option too. And the rest is history. Within two years, we’d gone from zero traffic to the blog alone driving multiple six-figures in sales. Which as you can imagine, creates a very solid “lego block” for your business and life to rest upon. And to this day, it’s by far our #1 growth driver. Which is what allows me to be able to focus on just the things I love — content creation, teaching, and coaching. And grow the business year after year while working less and less. Sharing all this for a few reasons: * So you can see one way a business you love can be built over time. But don’t take this the wrong way — because this doesn’t mean you can’t get big income wins quickly. You absolutely can! But also, good things take time. * To emphasize the importance of building your traffic sources as early on as possible. (I wish someone had told me about SEO earlier.) * To help you potentially approach your business more strategically and systematically, so you can grow your business in the most efficient and enjoyable way possible. And if you’d like help building your own solid traffic “lego block,” here’s what I have for you… Start by learning about the strategy to see how it can help you grow your business: [Watch a free masterclass explaining the strategy]( . Or if you already know you want to use it to grow your business: [Enroll in Clients Come to Me]( to get the full system with step-by-steps, templates, guides, and Q&A support. Or if you want us to do it FOR you: [Hire my team]( to do it all for you so you don’t have to worry about a thing. (Your business does need to be at 6-figures or more in annual revenue for this option to be a good fit.) 
 Luisa Zhou If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 459 Columbus Ave #4049 New York, NY 10024