One of my favorite analogies for building your business: A rocket launch. (From the kid who used to have planet facts plastered all over her walls: Who says passions canât mix?) But seriously, hereâs how a rocket works in super basic detail: * To lift-off (as with starting anything new), you need a burst of energy that breaks through the inertia of the status quo. * Depending on the rocketâs destination, different bursts of energy are pre-programmed to help it change direction as needed * As you break through certain layers of the launch, the rocket sheds parts it no longer needs (so they donât weigh it down). Oh and possibly most importantly: * Many, many engineers spend a lot of time planning the logistics for weight, fuel, programming, etc., so that they can reverse engineer exactly what the rocket needs to do at different points of its launch to be able to reach its destination. Just like with growing your business. So letâs break it down, and talk through a few questions that could help you get to your next goal a little faster. It helps to start with the end in mind. Or more specifically, âWhatâs the next phase I want to get to?â Common milestones that are good for focusing are: (1) First sale; (2) Three sales; (3) Consistent $5K months; (4) Consistent $10K months; (5) Consistent $20K months; (6) Consistent $50K months; (7) Adding in a more leveraged product to free up time; (8) Consistent $100K months Because once you have the end goal, itâs a lot easier to figure out how to âreverse engineerâ getting there. Starting with: âWhat do I need to do to build âbreakthroughâ momentum?â Sometimes that âburstâ can be created by simply taking more action. Like the burst of action it takes â marketing yourself without âknowingâ fully what youâre doing, feeling confident, or having complete âclarityâ â to get to your first sale. Other times, it takes a âburstâ of deep thinking and planned action. Like maybe building a systematized funnel to drive to consistent $50K+ in sales per month. But at every stage, there are also going to be things you have to âlet go of,â so they donât hold you back. In other words: âWhat do I need to let go of thatâs no longer serving me?â Sometimes the answer to this is tactical. And other times, itâs mental or emotional. For example, to get to consistent $5K or $10K per month, one of the most important things to âlet goâ is the fear of looking bad â like looking stupid, or salesy. So that you can make the mistakes you need to make to be able to learn. So you can hit those milestones! But to get to $100K per month, it also takes letting go of doing things that you just no longer have the bandwidth for. Like saying yes to every potential prospect or business partner who wants to do a virtual âcoffeeâ with you. Or needing everything to be âperfectâ â¦because you realize some parts of your business are just going to be messy and imperfect, and thatâs OK because theyâre not that important. All so you can double down on the few things â whether its strategies, hires, personal shirts, or products â that will get you to and keep you at $100K+ per month. But possibly most importantly, and I fully admit Iâm stretching the analogy here a little bit (or maybe even more than a little bit): For a rocket launch, itâs math (and physics and all those good thingsâ¦but you get the idea). In other words, thereâs no doubt that there is a solution. Itâs just up to the team to figure it out. And every setup and challenge that pops up? Is just another âmathâ problem to be solved. Now, I will be the first to call out that business is NOT just math. Itâs a very imperfect and sometimes even painful, but ultimately beautiful mix of emotions, human challenges, and ups and downs. But even taking all that into account, you know what has helped me time and time again over the last near decade? Grounding back into the reminder that at the end of the day, every problem Iâm experiencing is solvable. It has been solved. And my only job is to figure out the solution that works best for me and my business. Passing that along today, with these three powerful questions, in case itâs helpful to you too. ⨠Warmly, Luisa Zhou PS - If youâre ready to grow your business, here are the ways I can help⦠If youâve been wanting to build a business and leave your 9-to-5: [The 4-Step Formula I Used to Build My Coaching Business and Replace My Salary BEFORE I Left my 9-5]( If youâre ready to go from 1-on-1 work to no longer trading time for money: [Successfully create & sell your own online course for true financial freedom]( And, if youâre at 6-figures ready to scale to multiple 6- or 7-: [Go from Hustling Coach/Course Creator to 7-Figure Business Owner]( If you no longer wish to receive these emails, click here to
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