Essential - but no one talks about it

There’s a response I know I’ll hear… 9 times out of 10! …When I tell a new-ish entrepreneur that improving their money consciousness is as important as building their marketing and sales skills. “Yeah, I think I’m good.” A few years ago, I would have been one of those nine too! After all, I was already OK with money, confident, and had worked up to a 6-figure salary. But what I didn’t know — because this isn’t something we’re taught in school or corporate — is that, just like copywriting or sales skills? Mastering your relationship with money (aka: money consciousness) is a completely separate skill. And one that’s just as important for business success. Where I see a lot of people get tripped up though, is that so much of the information about it feels, well, woo-woo. Like… …”Just feel good about money” …”Up your vibe!” …”Manifest it!” Everything in my engineering-trained, action-driven being wants to roll my eyes when I hear this kind of language. So today, I’m going to do something I think will be way more helpful: I’m going to walk you through how learning this skill was key to my breaking six-figures in business. Let’s rewind.. …*Back to when my first online business had only made a few thousand dollars in sales and I’d just experienced a soul-crushingly long string of “no’s” from potential clients.* I could feel my fear seeping into every spare thought: “What if making money outside of a 9-to-5 really is impossible?” “What if no one else wants to buy from me?” “Am I charging too much?” “Are my goals really possible?” And because that’s all I could think about, I could feel my hope and determination melting away. I started skipping days where I was supposed to work on my business. And even when I could bring myself to do some marketing, I wasted so much time and energy second-guessing myself, wondering if there was even a point. The scary part was that I was already doing all the “logical” things . Like learning marketing, copywriting, sales, and social media, showing up consistently, giving value, and investing in courses and coaching. Honestly, I only turned to money consciousness as a last-ditch attempt. Because I was out of “logical” options. But as I got clear on my personal programming around money, it became so obvious why this had been the missing piece. For example… * I’d been taught that money was scarce and hard to make. (But it had been so deeply ingrained in me I hadn’t even realized believing differently was even an option!) As a result: I acted like it’d be a miracle if I could make a sale. I over complicated everything , made it 1000x harder than it needed to be. And I thought, felt, and lived in constant fear that money was just too hard and too scarce to make. It didn’t matter how much I did the “work.” Most of my energy was taken up with these fears, so I had very little left — without even realizing it — to actually get creative with my marketing and to make it as good as it could have been. So of course I didn’t attract my dream clients. * I’d been brought up to believe that if things got too good — especially with money — then the “other” shoe was going to drop. As a result: As soon as I made a sale, I started thinking, “What if that was it? What if sales are going to dry up now? There’s no way this is sustainable.” So, without even realizing it, I acted as if sales were going to dry up. And because of that...of course they actually did. * I’d been taught that my value in relation to money was relatively low. It was one thing to earn a good salary. That’s what you’re supposed to do. But personally charging for coaching? That was a whole other story. As a result: I tiptoed around selling or talking about money; felt guilty for even thinking about charging others who worked hard for their money; charged a lot less than what I wanted; and gave ridiculous discounts and payment plans. And when someone did buy from me, I went way beyond over delivering and overworked myself to burnout — for fear I wouldn’t be “worth it” otherwise. But after I learned to identify these — and many, many other — thoughts and feelings around money? I figured out how to change them. And we’re talking deep, transformational change. Not just affirmations, trying to feel better, or trying to reason a logical argument out with yourself. As a result, I started thinking differently. I felt differently. And I started to see and experience things differently. So naturally, my marketing, content—and I—started coming across differently. Within a few weeks after focusing on my money consciousness, I started getting the not-so-logical results to match the not-so-logical work. The “no’s” melted away into “yes’s.” I started getting such creative ideas for marketing myself that people began to pay attention. And dream clients found me almost magically—like from a single post or video that had been exactly what they needed, in the right place and right time. Plus, it started feeling natural, and good, to deal with money. In fact, I raised my prices. And because I finally understood and believed in the value I was delivering, my clients also felt great about what they were paying and getting in return. The crazy thing is: I didn’t change much of what I’d been doing before. What changed was how I was doing it. Which changed everything. And the more I mastered my money consciousness, the more money I made. The rest of the story is common internet marketing folklore by now… How I crossed 6-figures in just 4 months… And 7-figures in less than a year... To now having run a 7-figure business I love for over 9 years. With almost unheard of profits, sales, and revenue per hour worked. Now, of course I had to do the “tactical” things as well. And I had to learn to master those skills too. But to be clear: The skills you already know you have to learn — like marketing, sales, copywriting, business — go hand in hand with mastering your money consciousness. (Like needing to eat and drink to live.) So… How do you actually develop this skill? I’ll talk you through that tomorrow. And later this week, I’ll be opening enrollment for my best-selling course on mastering your money consciousness and becoming Self-Made . So look out for all the great stuff coming your way! 
 Luisa Zhou If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 459 Columbus Ave #4049 New York, NY 10024