Could NOT have predicted this

Today, I want to share with you possibly one of the most important money lessons I’ve ever learned... Via two surprising situations that I experienced with potential clients. The first person was a franchise owner with an annual revenue of at least multiple six-figures. We were excited to work together and she just needed to figure out which credit card to use — which she said she’d do right after our call. (Important context: My coaching fee at the time was around $20,000. Which, given her existing revenue and goals for our work together, was a logical, “no-brainer” investment.) To my surprise though, I didn’t hear from her again until days later... “I’m sorry, I had an unexpected bill come up. I won’t be able to do this now.” Compare that with this completely different, and possibly even more surprising, experience... The second potential client was a single mother who’d left her job over a year ago to build her business full-time. But who now had only a dwindling bank account to show for it. On our call, she told me she had only a few months’ savings left (about the same amount as my fee), two kids to care for, and no idea what she was missing. My first reaction was to explain that I didn’t feel comfortable taking her on as a client given her financial situation. But I’ll never forget what she said to me, as she started crying: “I have to do this. I won’t have it in me to try again. So I have to give it my all now.” Despite her fears and doubts, she made the investment even though nothing about doing so made “logical” sense. So many powerful lessons from this. But today, I want to focus on the money lesson: Very little about our relationship with money is “logical.” That includes how we feel about it, use it, and, of course...make it. After all, there are so many intangibles to account for: ...How you were raised to think about money. ...What level of income is considered “acceptable” in your family. ...How you’ve been brought up to feel about money—spending it, making it, using it, and having it. ...Your memories around money, and the meaning you’ve given it (consciously or subconsciously) because of those memories. Not to mention...all of the above separately for your potential clients too. Now, I’m a former engineer. So I’m about as rational and logical of a person as you can find. But, I’ll also be the first to tell you how important the not-so-logical piece is too. Seriously: Take a second and think about how much the way you feel about money affects your “logical” results — from the price you feel comfortable charging, to how you deliver your services, to how you market yourself, to the kind of client you attract. It has a HUGE impact! That’s why I’m going to be talking more about this over the next few days. To help you master the essential, “non-logical” money piece to growing your business. And I’ve got lots to share with you! 
 Luisa Zhou PS - One more piece of the story to bring home the point (it’s also one of my favorite memories of helping someone completely transform their life)... Potential Client #2, who I did end up working with? Within three months, she’d made her investment back by over 200%. If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 459 Columbus Ave #4049 New York, NY 10024