11 reasons people choose paid over free

Something you’re not “supposed” to do on a Monday: I slept in today. Because I had to finish the Korean drama I was watching on Netflix. ( Romance is a Bonus Book if you’re looking for a fun and sweet romcom type series. But it’s not dubbed, so you’ll have to read the captions.) And that B.S. about high-performing entrepreneurs running on just 5 hours of sleep is pure nonsense. Me? I need a solid nine hours. (Although once in a while, I can get by with eight.) Point being…I’m a little behind so we’re keeping it concise today. But of course, as always, still highly valuable. So without further ado… 11 reasons people will buy from you no matter how many free (or cheaper) options are available… (1) The convenience of not having to sift through SO MUCH free (2) Easy way to skip the B.S. and get it straight from someone they trust (3) You get what you pay for (4) They want to learn YOUR way specifically (5) It’s fun and exciting to invest in yourself (6) Putting money down is one of the best ways to hold yourself accountable (7) ONE thing you said on your sales page piqued their curiosity (8) They want to be around YOU - learning from your energy, experience, way of thinking, etc. (9) Love of learning and growth (10) They understand that someone’s free content — no matter how good — is just the tip of the iceberg in terms of what they understand and how they can help. (11) Mmm…why not? (Seriously…this is an actual reason) Point is, there are so many reasons why people buy. No matter how much “free” is out there. So don’t worry about that so much, and sally forth to make those sales! 
 Cheers, Luisa Zhou PS - If you’re ready to grow your business, here are the ways I can help… If you’re starting out building a business to replace your 9-to-5: [The 4-Step Formula I Used to Build My Coaching Business and Replace My Salary BEFORE I Left my 9-5]( If you’re ready to go from 1-on-1 work to no longer trading time for money: [How to successfully create & sell your own online course for true financial freedom]( And, if you’re at 6-figures ready to scale to multiple 6- or 7-: [How to Go from Hustling Coach/Course Creator to 7-Figure Business Owner]( 
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