Since his retirement a while back, my dad has, uh⦠Found himself another job. Well, kind of. Apparently, to quote my mom, âThe man just canât stop working.â So now, day-trading is his new â9-to-5.â And heâs taking it really seriously too. After a long day out â my parents are visiting NYC right now, and following the fun touristy agenda Ellen and I planned for them â Dad checks his Wechat to see a note from his investment coach. Waitâ¦.what? Did you catch that? My Dad, the uber-traditional guy who worked the same job for his entire career in America, and actually said coaching was a âscamâ when I first started⦠Now has his own investment coach?!! Seeing my bug-eyed shock, Ma explained: âYeahâ¦seeing you help so many over the years changed your Baâs perspective.â Oh really? So Dad wasâ¦*gasp*... wrong ? But all teasing aside, it reminds me of back when I used to do my big live launches in the early years of building LZ Land. As part of the launch Iâd host these livestreams, where sometimes hundreds of participants would be watching at a time, and do laser on-the-spot coaching. In just a few minutes, people would walk away with HUGE ahaâs â like finally understanding why they were stuck, decreasing overwhelm because they knew what to do next, and getting clarity on their business/offer. Afterwards, so many times that I lost count, Iâd hear from people who ended up joining my program â and Iâm paraphrasing: âIt was so eye-opening seeing the power of that feedback and how quickly you can have a breakthrough.â Thus the power of a good demonstration. Because it basically proves your ability to deliver â which is the biggest âobjectionâ every service provider (including course creators) needs to overcome. Without you having to actually âhandleâ any objections or do any âpersuasion.â And because humans are humans, itâs a reality that applies no matter your business or industry. (It works so well, it works when you arenât even trying to sell anything â Case in Point #1: My Dad. It took me almost a decade, and I wasnât even tryingâ¦but I finally proved Dad wrong. ð) But as you probably know if youâve been around in LZ Land for even a while, Iâm not currently in a season of my business where I do a lot of livestreams. Donât feel like it. So whatâs a gal with a lot of âability to deliverâ to do, to demonstrate said ability? Enter: [The LZ Blog.]( Nothing like long-form content to demonstrate your abilityâ¦and do it in a way that doesn't require you to be âon,â or doing live streams all the time. Plus, if youâve âfoundâ me sometime over the last few years, chances are pretty darn high that you found me through an article on said blog. And any basic traffic checking website will confirm how steady the blogâs growth has been over the last few years. No coincidence that this businessâ revenue has grown in parallel every year as well. If you want to learn the exact system I used to grow the blog from zero to a multiple six-figure traffic source within just two years, I break it down for you right here: [Watch a free masterclass explaining the system](
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