Why I don’t put much store by testimonials

“Have you taken —’s program?” In my first few years in the online space, it felt basically like a rite of passage. A program so well known that if you didn’t take it, you were missing out. Honestly, I didn’t see why. But I figured everyone else must know something I didn’t. After all, the program also had hundreds of testimonials. So the next time enrollment opened, I made the investment. And the day the first module dropped, I excitedly logged in… Only to roll my eyes in disappointment at what I saw. Apparently it really was a rite of passage. Because the next time someone asked if I’d taken —’s program, I said, “Yes but I don’t get why everyone raves about it.” In response I got a nod, “Yeah, I think it’s just something everyone goes through.” Couldn’t someone have told me this before I spent thousands of dollars?! That’s why these days, I don’t put much faith in what “everyone else” is saying. Including testimonials. Because contrary to popular unwisdom: Testimonials are not just a testament to the quality of a product. Yes, that’s part of it. But also… They’re, in part, a numbers game too. Because when you have a lot of customers, it’s just math that you’ll have more testimonials. Not to mention that after having been on both sides of the equation — having seen thousands of customers go through my own programs and courses, and having invested in many courses and programs myself — I now believe: Testimonials are also, in large part, a testament to the person who’s giving the testimonial. Someone who’s going to do the work and make it work for them, is going to get results from any decent product. And someone who’s not? Well…doesn’t matter how good the product is. Now, of course there’s nuance to this. I think about testimonials as kind of a baseline. Especially in your earlier years, get as many as you can. Build your “social proof.” Because if someone doesn’t have any …well that’s a problem too. So do your due diligence, and of course encourage your potential customers to do the same on their end. But then, focus your time and energy on more important things — that I’ve noticed the best customers put more emphasis on when making their purchasing decisions anyways — Demonstrating your character and credibility. Via thought leadership, depth, prolificness, consistency, and quality of content. And in my experience, there’s no better, more profitable way to do it than via long-form content on your website. If you want to know how to do it in a way that grows your business, here’s how I can help you… You can learn the exact system I personally use, which is also the cornerstone of LuisaZhou.com’s growth these days, right here: [Watch a free masterclass explaining the system]( . Or if you already know you want this for your Freedom Business: [Enroll in Clients Come to Me]( to get the full system with step-by-steps, templates, guides, and Q&A support. Or if you want us to do it FOR you: [Hire my team]( to do it all for you so you can focus on doing what you love. (Your business does need to be at 6-figures or more in annual revenue for this option to be a good fit.) 
 Luisa Zhou PS - Being fully transparent with you as always: Today’s email was inspired by a q we got just yesterday about Clients Come to Me — Asking if we have more testimonials than the I believe six or seven on the product page. We don’t. First, Clients Come to Me is a new product, and testimonials take time to gather. Not to mention the fact that for this particular system, it takes a few months to get going and start seeing results. So there’s a longer runway than most programs that are selling you on the fastest way to do something. I love a good fast result and I’ve got programs that help you with that too, but I’m here to help you build a business that lasts . And sometimes, good things take time. Second, honestly, gathering testimonials is a full-time job. We’ll probably do a gather later on, but for now, I think what we have is more than enough. That’s six or seven testimonials in completely different industries, with completely different business models. Which is frankly, already more than most have. At this point, I’d rather focus my - and the LZ team’s — time and energy on creating more valuable content vs. gathering more testimonials. And last but definitely, I don’t think there’s a better “testimonial” than the fact that I “drink my own kool-aid.” I only teach what I do or have done. And the Clients Come to Me system is the best I’ve found — and I’ve tried most of the options out there — for growing your business consistently and profitably. Which is why I personally use it to this day. 
 If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 459 Columbus Ave #4049 New York, NY 10024