The simplest way to get everything you want

Spoiler alert : It has nothing to do with having to pitch yourself. (You’ll see why I say this in just a sec.) But first, what hasn’t changed over the last few years: Even though I don’t recommend it for most, pitching yourself to potential clients (especially if you provide a B2B service) has been and will continue to be a strong strategy for growth…for those who know how to do it well. What HAS changed: The level of effort I see in the pitches I get — at least a few every week. Now, I love receiving a good pitch. And I’ve hired a few great team members from cold pitches in the past. But back then, it felt like people at least made an effort to back up their claims. Like linking to proof of their work. Or mentioning specific results they’d helped a client get. But take this pitch I got just yesterday. Basically: “We think you’re missing a lot of opportunity to sell more ‘high-ticket’ packages from your YouTube channel. We’ve helped clients like [people I’ve never heard of] get amazing results. If you’re interested, I can send over a video explaining.” ​ Aside from the biggest flaw in this pitch, which I’ll get to in just a second, there are a few problems with this — that apply no matter what strategy you’re using. As long as you want to get clients. First, make sure you know your customer! Anyone who spends a few seconds on my site can tell that my business model is not high-volume “high-ticket” sales. Not to mention that I never use that word, because I disagree with a lot of the connotations associated with it. So the entire offer is off. Second, our job as business owners — especially those who provide a service of some sort (which includes selling courses) — is to make our customers’ lives easier! Including making it easy to make a buying decision. But having to spend time watching a video of someone I don’t know, whose “advice” I didn’t even sign up for…does not fall under my definition of that. Sure, the idea is to ask for permission first. But back when I used to see more high-quality pitches, you know what people would do instead? They’d spend a little more time writing a recommendation — even though it’s a bit more work for them than recording a video — that made it easier for their prospective clients to consume. And thus decide if they might be interested in potentially hiring them. But these aren’t even the biggest problem. The biggest problem is when I clicked over to their website and checked out the clients for whom they’d gotten “amazing” results… Their clients’ channels were…not doing great. We’ll leave it at that. Look, you don’t need to have the best marketing. Or be the most charismatic. But, there is one thing you do have to do. It’s the hardest…but also the simplest, way to get everything you want. You gotta be able to demonstrate that you walk your talk. For example, take my private coaching. Want to know the thing my last three private clients have all mentioned? Something along the lines of… “I checked out the clients whose testimonials you feature. (A few of these clients, before they became actual clients, even spoke with some of my former clients.) They all actually seem to be doing really well. And they love you. So-and-so former client says hi by the way!” Phenomenal client results is one way to demonstrate you walk your talk. But there’s another way that’s just as powerful. Sometimes, even more so. Demonstrate that you know what you’re talking about by… Well, actually talking about it. And I don’t mean by just dumping a whole bunch of tactical information on people either. That might demonstrate your knowledge, but more often than not, it just overwhelms your potential customers. ‘Cause here’s the reality we’re all facing: It’s easier than ever to start your own online business. Which on one hand, is GREAT. But on the other hand, it also means that there are more options for customers to choose from, more information than ever, and unfortunately…more “bad apples” looking to make a quick buck over creating win-win solutions for themselves and their clients. But that also means there’s a huge opportunity too. Because for those who are willing to put in the work and time, and create high quality content that demonstrates you walking your talk? (Which is something most aren’t willing to do.) You instantly stand out head and shoulders above 99% of your competition. Which means you attract the highest quality clients, because high-quality clients are attracted to high-quality leadership and demonstration. Which means you don’t have to handle “objections” either. Because you’ve already demonstrated that you walk your talk. And also because high-quality clients handle their own objections before they make an investment. Which also means, to come full circle, you don’t even have to “pitch” yourself in the first place. (I promised you this “strategy” actually had nothing to do with pitching!) Because your clients come to you. If you want to know the BEST way to demonstrate that you walk your talk — and thus get these kinds of results, here’s how I can help you… You can learn the exact system I personally use to do all this, which is also the cornerstone of LuisaZhou.com’s growth these days (again, walking my own talk), right here: [Watch a free masterclass explaining the system]( . Or if you already know you want this for your Freedom Business: [Enroll in Clients Come to Me]( to get the full system with step-by-steps, templates, guides, and Q&A support. Or if you want us to do it FOR you: [Hire my team]( to do it all for you so you can focus on doing what you love. (Your business does need to be at 6-figures or more in annual revenue for this option to be a good fit.) 
 Luisa Zhou 
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