Boost revenue with a sale that DOESN’T dilute your brand

Raising a family on one very modest salary, my parents came up with quite a few creative ways to make things work. One strategy I remember fondly: Scheduling purchases around the coupon promotions that Bed Bath & Beyond (and a few others) run like clockwork. On coupon day, my mom would direct us like a sergeant commanding her squad… Luisa - get the floss. Ellen - find the hangers. Good job with the floss. Next, see this foot massager [pointing to the picture on the coupon] ? Let’s get that for your dad - it’ll be really special. But make sure it’s this model, because that’s the only one the coupon works for. But if we wanted something and we didn’t have a coupon? The answer was always the same: “We’ll get it during the next sale.” Because those stores had diluted their brand to the point where customers only bought on discount! Now, to be clear - I love a good sale. Personally and in business. But only because there IS a way to run a revenue-boosting sale without doing irreversible damage to your business and brand. Plus, Q4 is the perfect time to do it and reap the rewards…if you know how to do it right. For example, there’s the obvious Thanksgiving/Black Friday/Cyber Monday opportunity. But what isn’t obvious is how to take advantage of it without just slashing your main offer(s) — which I do NOT recommend. I’ll show you what to do instead, through my top performing Thanksgiving promo sequence, in End Your Year Strong . Including a specific way to position your discounts that can boost sales by 2x or more. (And the strategy works no matter what stage of business you’re in — in fact, new coaches have used this to make their first sales ever!) In video #7 of End Your Year Strong , you’ll also find 4 strategies for running sales, plus 2 positioning recommendations, that help you boost revenue without diluting your brand or making you sound like a pushy car salesperson. This way, you’ll increase your revenue; bring new customers into your world (who might very likely buy more now that they’ve stepped in - and yes, I’ll show you how to lead that transition too); and get to have fun promoting your sale while seeing the payments come in. It’s all inside End Your Year Strong . But enrollment closes TONIGHT at 11:59pm Pacific. So don’t wait if you want in! [luisazhou.com/eyys]( 
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