Small change, BIG difference

Once upon a time around this season of the year, a new coach hired me to help turn her business around. Or, to be more precise, get it going. Because she didn’t really have a “business” to turn around. Even though she’d built the website, done the whole “social media” content thing, and even hired a fancy marketing agency to help her. Not to mention the nasty, rotten cherry on top of it all: She’d been at it for over two years already. Be honest - have you thought, “At this point, should I just wait until next year? My potential clients are going to be getting ready to wrap up the year and focus on their families anyways…right?” That’s what this client of mine, S., said too. I told her the same thing I’m about to tell you: Sure, some of your dream customers will feel that way. But not all of them. Just as many of your potential clients will be looking to end their year on a strong note, invest in themselves, and set themselves up for the next year. Because just as Jeff Bezos once explained that each quarter at Amazon is planned three years in advance… A lot of top performers (translation: ideal coaching/course clients, no matter what industry you’re in) start planning their next year, the year before. Waiting until the beginning of the new year is like… Waiting until senior year of high school to decide where you want to go for college. A little late. S. was still kinda skeptical — I get it, old beliefs are hard to break — but she was also willing to give it a go. After all, why not try something new when what you’re doing hasn’t been working, right? So to start, she went all in following my first piece of advice — the exact same advice I share with you in video #1 of End Your Year Strong — on THE most important thing you need to do in Q4. Which built such a strong foundation for her that just a little over a month later, following the strategy I map out for you in video #5 of End Your Year Strong , here’s what happened… First, a ~$200 sale came in. Cool, first sale in two years! Then, two days later, a ~$500 sale came in. Alright, building some momentum. On the last day of the week, a $2,500 sale came through. And a few days after that? The person who’d purchased the $200 offer upgraded into the $2,500 package. For a total of ~$6K in sales…within just a few months. In case you’re wondering if you’re going to have to create a ton of products, the answer is no. S. didn’t create a single new “product.” We just rearranged her coaching to be able to offer different price points. Which I walk you through as well in End Your Year Strong . You don’t even have to follow ALL the tips I share with you in End Your Year Strong either! Note how S. just did two of the things. Because sometimes, you just need one breakthrough to get things on “track.” Which is what happened for S. Those sales — plus the testimonials and confidence that came from them — led soon after to her next sales. Until soon after that , she’d crossed the multiple five-figure mark… per month . Frankly, S. — and the many coaches in a similar situation — was a huge inspiration for why I created End Your Year Strong . Because contrary to popular unwisdom, Q4 is a time to shake things up …in your favor. Not shut down and “sit tight” hoping for a fresh start in January. In fact, creating End Your Year Strong helped ME realize that I use Oct/Nov/Dec the way other people use Jan/Feb. Like the time I used it to bring in an extra 6-figures in cash before the end of the year. (And yes, of course I teach you the strategy I used in End Your Year Strong as well.) Or the year I followed JUST the advice in video #1 of End Your Year Strong — because I didn’t feel like doing anything else — and had my best January ever right after because I’d laid the groundwork in Nov/Dec. The point is… When things aren’t working the way you want? Sometimes, you just gotta keep at it and give it a little more time. But other times, all you might be missing is just a small change in direction. And Q4’s the best time to do it. Enrollment for End Your Year Strong closes tomorrow. You can get it right here: [luisazhou.com/eyys]( 
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