Separating fact from fiction (I was *shocked* when I heard this)

A guy whose business does $10+ million a year in revenue — considered a top dog in personal development training — casually dropped, “We always plan for Q4 to suck. Because people just don’t buy in Q4.” Even worse was the general reaction: In a room of experienced business owners running 7- to 9-figure businesses, all I saw were heads bobbing in resigned agreement! And that mentality seems to be EVERYWHERE these days. But you know me… I don’t care what “everyone” says. All I care about is the TRUTH. Which actually says something very different: Because for the past not one, not two, not three, not four…but nine years… Oct/Nov/Dec has never been a “weak” quarter here in LZ Land. In fact, it’s always one of our BEST. If not often THE best. So where’s the disconnect? Well, you gotta first understand where this commonly accepted unwisdom comes from: The idea that people just don’t buy coaching or training in Oct/Nov/Dec. Because they’re too busy buying things , like gifts, for themselves and for others. And they’re too focused on wrapping up the year and enjoying the holidays to “work” on themselves and their goals. On the surface, it kinda makes sense. But this is a classic case of drawing the WRONG conclusion. Because to me, there’s a completely different takeaway: People WANT to buy towards the end of the year. In fact, they’re in a buying mood ! (I know I am too.) After all, it’s no accident that Oct/Nov/Dec is the most profitable quarter for most retailers every year. But customers just want to buy DIFFERENTLY. As in WHAT, WHEN, and HOW they buy. And this is where most coaches/course creators go wrong: They keep on doing the same things, selling the same products, and in the same way, that they do for the other three quarters of the year. Which is why of course most of them come to the conclusion that Q4 just has to “suck.” But the key to making Oct/Nov/Dec your best quarter yet… Is to adjust FOR your customers’ changed buying patterns. Because your customers WANT to buy. You just have to make sure you’re meeting them where they are so that they buy from YOU. In other words, you’re just following the Number One Rule of Business — give your customers what they want! When you do, here’s what’s possible (based on my personal experiences and those of my coaching clients over the years)… → Getting your first clients ever, even if you’ve been struggling up until now → Having your largest launch/promotion/cash month to date → Making sales to ideal clients who’ve been “on the fence” about you → Boosting your sales just by making a few key tweaks — without having to do the cheesy “holiday sale” craziness that seems to be everywhere these days So if you’ve been dreading Oct/Nov/Dec because you’ve heard you have to get ready for a “tough” quarter, or have to just give up on your goals for the year altogether and try again next year… BUT you know there has to be a better way… I created End Your Year Strong to help you do just that. - With week-by-week strategies - based on EIGHT years of data and proof of what works (because that’s how long I waited to make sure what I teach you isn’t a fluke) - so you can have an epic Oct/Nov/Dec even when everyone else is crying, “No one’s buying!” - Step-by-step to-do’s each week so you know exactly what to do to create record results for your business. Like having an entire end of year plan mapped out for you, if you will. - Weekly behind-the-scenes emails sharing what I personally did the year I created this training. So you can see it all in practice, not just theory. - Recommended modifications depending on your business stage…so you can get results whether your business is new or advanced (plus see what’s ahead so you can grow even faster). This is one of my most inspired trainings - where I got the idea in year nine of this business, and just went with the flow. Because I’ve never seen another training like this, AND I also know this training is so needed. So you’ll get strategies and breakdowns I’ve never taught before anywhere else, and don’t plan to. At an incredible price considering everything you get. Because I believe with all my heart that we get to create our realities. You don’t have to be a victim in your business, of any “time of year.” Or what anyone else says. Plus, I also deeply believe that we all deserve to end the year on a strong note. So we can enjoy the holidays, time with our loved ones, and spend some beautiful time dreaming about the possibilities of next year. You can get all the details + enroll right here: [luisazhou.com/eyys]( 
 Luisa Zhou 
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