When it’s the time for “fast,” and when it’s time for “steady”

In case you needed to hear it today: --------------------------------------------------------------- Good things take time. But that also doesn’t mean you can’t start getting results fast, either! --------------------------------------------------------------- Personally, learning to balance the two has been one of the hardest — but also most rewarding — parts of this journey. More importantly though, I think it’s a superpower that every successful entrepreneur has to master. Because all those stories you hear about people who are able to persevere until things come together? What most of those miss is a very important detail — the (relatively) small wins that give them just enough motivation to keep going…until they hit their big breakthrough. Take a former client of mine, B. As a highly credentialed relationship professor, she’d found the world of online business by accident. And, to paraphrase her own words, she’d kind of stumbled into making sales despite not really knowing what she was doing — mostly thanks to her hard-earned credentials. It wasn’t a lot, but enough — a sale here from running some ads and another one there from her social media posts. Basically, she stumbled onto the key: In the beginning, you’ve got to aim for fast. Because you only have a certain amount of time before you lose faith. Or give up…at least temporarily. (This is why it took me almost three years of dipping my toes in…then out…then in…then out, before fully diving into the online biz “waters.”) The pay-off, for aiming for fast initially, is incredible: You realize what’s possible, get some positive cash flow, and get the boost you need to keep at it so you ARE able to build the business and life of your dreams. But especially in the beginning, it takes a lot of hustle and “pushing.” Pushing for that first or next sale, and giving it all you’ve got. So that you can essentially build enough momentum quickly to break through the “inertia” of your status quo. Now, back to B… The problem was, she wasn’t making anywhere near enough to what she needed, not to mention what she wanted to make. So we worked first on building a system that automated her sales process. You gotta have that first. Then, we pushed her ads as far as they could take her in terms of profitability. This is when the focus shifts to “steady.” Because once you’ve picked the “low-hanging fruit,” which is different for every person depending on your situation and strengths — like for some people it’s their network, others it’s social media, and still others it’s ads — you want to start thinking about the long-game. Too bad this isn’t something most people talk about in this space. But really, isn’t that the goal for most of us? To build a business, a massively profitable and valuable asset, that supports and fuels us…for life? As always, I’m going to honest: To do that requires putting a lot of pieces together. So it’s not just “one thing.” But one of the first pieces you’ve gotta have is a way to consistently grow your audience, and thus business, steadily . As in, it’s consistent. But it also doesn’t require you to hustle and push day in and day out. And instead, sets you up so that your clients come to you . For life. (At least as much as any one thing can do that.) You can learn about the best way to do this, at least in my opinion, and the way I personally use for LuisaZhou.com, right here: [luisazhou.com/growth]( I’ll leave you with this… A while after we wrapped up our coaching, I heard from B, confirming what I’d recommended she focus on to make sure her business continues to grow, profitably and consistently, year after year: “We’re doubling down on ads too. But [that’s]( [that being the strategy I share above] what’s keeping us profitable.” 
 Luisa Zhou PS - If you already know you want to add this foundation for growing your business: [Enroll in Clients Come to Me]( to get the full system with step-by-steps, templates, guides, and Q&A support. Or if you want us to do it FOR you: [Hire my team]( to do it all for you so you can focus on doing what you love. (Your business does need to be at 6-figures or more in annual revenue for this option to be a good fit.) If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 54 State Street, Ste 804 #5511 Albany, NY 12207