Newsletter Subject
That time I failed my baby sister
From
luisazhou.com
Email Address
support@luisazhou.com
Sent On
Mon, Jul 31, 2023 03:45 PM
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Specifically, it happened in college. Even more specifically, at Princeton — where we both went
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Specifically, it happened in college. Even more specifically, at Princeton â where we both went, just five years apart. Except our experiences were completely different: Me? Iâd decided grades didnât matter anywhere. So with that short-sighted outlook, I breezily skipped half my classes and crammed / barely passed through the other half. Thankfully, my little sister was way more mature than I. Which is why I happily assumed sheâd had the fulfilling college experience I had self-sabotaged myself out of. That is, until I heard this heart-breaking story from my mom a few years after weâd both graduated: Your sister called me crying and asked⦠âWhy didnât Lui prepare me for college?â âShe could have told me how hard the classes were. Which ones to avoid. And the easy ones to balance my workload. Why didnât she tell me anything?â The truth is, because of how I spent my college career, I couldnât have told her any of that even if Iâd thought of it! But if youâre an older sibling, or have an older sibling whoâs always looked out for you, then you know how I felt hearing this story. After all, this was my baby sister â who I had taught to read; to ride a bike; who I coached for her first job interviews; who I wanted to protect from everything bad in the world. She had every right to expect her big sister would tell her the ins and outs. Because thatâs what those who go before us â our parents, older siblings, friends, and mentors â are supposed to do! The same is true in business too. Except most of us donât have someone in our personal lives to turn to for tried-and-true business advice. I certainly didnât. Even though I hired a LOT of coaches and mentors, they were only able to help me with the bits and pieces that they knew. But none of them had done exactly what I wanted to do. As a result of not having a business âolder sister,â here are just a few of the big mistakes Iâve made over the years: - Hiring the wrong type of accountant who knew nothing about my industry. (All the tax penalty notices I got as a result throughout my second year of business gave me mail-opening ptsd) - Using an online business-ignorant lawyer to draw up my first online legal terms. (It cost me thousands of dollars to get new terms from scratch because the ones they created werenât even technically legal) - Not knowing when or who to hire for my team, which cost me tens of thousands of dollars in hiring mistakes over the years (and probably slowed my business growth significantly too) - Wasting way too much time, money, and energy trying to fix my sales rates and profit margins because I had no idea what the standard for âgoodâ was. (Turns out, my numbers were great and those resources would have been better used on growing my business, or personal investments, or really anything other than what I wasted them on) All things that could have been avoided if Iâd simply had someone to turn to. Thatâs one of the reasons I created [Freedom Decoded](. Yes, the course will help you build your systems, team, and automation so that you can have a true Freedom Business and hit your income goals while creating the lifestyle you want. And that in of itself is huge. However, thereâs another not-so-obvious takeaway from the course, which might be even more important for you: Itâll fill you in on the âinsider knowledgeâ for building an online coaching/course business so you can skip the mistakes and know what to expect. Iâm talking about things that are often costly pitfalls for new entrepreneurs, but that are obvious to someone whoâs been through it. Essentially, itâs like having a âbig sisterâ to turn to for your business. So the next time youâre wondering⦠...Is this [aka unsubscribes, profit margin, time spent] normal? ...Am I focusing on the right thing? ...Am I doing this in the best way possible? You wonât have to wonder. Because youâll know exactly where to go. Building a business is hard enough. Give yourself the gift of not making it even harder by having to reinvent the wheel or figure out what you donât even know you donât know. If you want to, you can get yourself that gift right here: [luisazhou.com/freedom-decoded]( That is, until enrollment closes tonight at 11:59pm Pacific. Luisa Zhou If you no longer wish to receive these emails, click here to
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