What your business will look like in 3 years

A lesson from one of the most successful business people on the planet: "Friends congratulate me after a quarterly-earnings announcement and say, 'Good job, great quarter,'" "And I'll say, 'Thank you, but that quarter was baked three years ago.’ —Jeff Bezos No matter the size or stage of your business, this lesson is a VERY important one if you’re serious about having your own Freedom Business: The business that you want to have tomorrow, or next year, or three years from now? Will be the result of what you’re building today . In fact, my own coaching/course business today is the direct result of what I first planned over nine years ago, when this business was nothing more than a dream. (Or, depending on who you asked, a pipedream.) From the beginning, I made some uncommon—and unpopular—decisions because I was clear on the type of business I wanted to build: >> I prioritized systems over blind growth. While my business growth has been phenomenal, I’ve often been told that it could be even faster if I pushed my launches further, used social media more, or scaled a sales team. Sure, I’ve tested all of these and they’re great. But I wanted more freedom to grow my business while not having to do them. Which is why I focused on my traffic, sales, product, and marketing systems. So that nowadays my business continues to grow without my having to do big live launches, live webinars every week, or be on social media every day. >> I decided on sales policies that would attract the best customers. As a small example, I don’t offer a guarantee or open-ended refund policy. When someone buys from me, I want them to be excited for what they’re getting and ready to use it. Which means they get the best results, and I get the best clients who are happy to pay. That’s the reason I have the reputation I now do for best-in-class products and results. (Not to mention much higher profit margins and much less time wasted dealing with non-ideal customers than the industry norm.) >> I set up my business so that I never “need” a sale or have to “convince” someone to buy. If you’ve ever emailed in about one of my courses, you know the drill. My support team will happily answer all your questions, and then we’ll mirror it back to you: “Are you ready to use the course to get the results you want?” Plus, when it’s absolutely not a good fit, we’ll tell you. Because it’s way more fun, enjoyable, and profitable to sell only to people you want to and believe you can help. Which you can do when you’ve set up such strong business systems that sales are always coming in, so you never “need” that next sale. And by the way, building your business for the future doesn’t mean you don’t get to have fast results too. Heck, we crossed over a million dollars in sales in year one. Although it doesn’t have to take you nearly as long as it took me to set it up either. Especially if you have the shortcut to everything I did via [Freedom Decoded]( . Here’s how I like to think about it… Do the things that help you BOTH: …Build your business for the NOW (by making sales and growing your business) …AND set you up for the business you want to have a year, three years, ten years from now (by also laying the foundation for the systems that’ll give you more and more Freedom every day along the way). And FYI: It doesn’t matter where you are in your business right now. In fact, the earlier you start, the better. So if you want to start today, come join Freedom Decoded and simply follow the steps I map out for you inside: [luisazhou.com/freedom-decoded]( Luisa Zhou If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 54 State Street, Ste 804 #5511 Albany, NY 12207