My “crazy” biz stats

Something I felt I HAD to do at the beginning of my business: Work with every single person who wanted to hire me. Even if I really didn’t want to work with them, or I knew that person was going to be a nightmare client, I didn’t feel like I had a choice. Because after all… Clients were hard to come by and if I turned this one away, who knew when I would get another one. Right? So it was a HUGE moment when I was able to start choosing who I would—and wouldn’t—work with or sell to. Because it meant that finally, I was truly and fully in control of my business...and thus my life. As much of a “holy grail” as that is for most entrepreneurs, this is actually what happens naturally when you build your business a certain way… >> You set up your business to always have a full “pipeline” so that you’re never dependent on any one traffic source, business partner, or potential client. (Thus removing the need or attachment to any one particular sale.) >> You’re able to build a business based on mutual respect, creativity, fun, and true desire for what you have to offer. So your sales happen naturally and frequently…without “tricks,” pushiness, or sleazy tactics. >> You’re focused on simply doing what you enjoy, and doing your best. And holding that standard for those around you as well. (After all, that’s how you create a real and lasting impact too.) And when you do, you get to enjoy a real-life example of karma in action: You have the best customers, who are respectful, appreciative, and happy to pay you. You don’t have to waste time dealing with “non-ideal” clients. And as a result, you actually have better sales and higher profits. While enjoying your business a lot more. All very important factors for a true Freedom Business. For example, here are a few “crazy” stats for my business: Customer support for existing customers takes less than ten hours each month! That’s crazy when you think about the number of payments we process every single month. But not so crazy when you take into account that our customers are self-driven, smart, responsible people. Our payment default rates are in the low single digits. Compare that to the norm of about 10% to 20%, if not higher. (As I said before, high-quality customers are happy to honor their commitments and pay you.) We have almost non-existent refund rates. Because I don’t need to offer the standard open-ended refund policy to make sales. And even when I do have a refund policy, most of my clients join my course planning on not refunding. (More on this next week.) In short: There is another way besides the fear-based approach that so many of us have been taught. And I don’t know about you, but a huge part of “Freedom” to me is being in control of who I’m working with…and only working with people I want to. As well as NOT having to work with people I don’t want to…because I always have plenty of business coming in. Luisa Zhou PS - TL;DR: To use one of my favorite sayings, “The prize doesn’t chase.” And YOU are the prize. To learn how to apply that in your business, go back and read this email. :) If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 54 State Street, Ste 804 #5511 Albany, NY 12207