Newsletter Subject
a silly analogy for non-silly growth
From
luisazhou.com
Email Address
support@luisazhou.com
Sent On
Thu, Jul 20, 2023 09:15 PM
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I hate to say this… But I’m not an AirPods fan. Unlike Stephen, who loves his so much I?
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I hate to say this⦠But Iâm not an AirPods fan. Unlike Stephen, who loves his so much Iâm always having to repeat what I said â because he seems to always have them in! See, my parents have been in town for the past week. And every day, Iâve been Uberâing between their hotel and my place. But I donât like âwastingâ a ride doing nothing. (I donât feel this way about anything else, but thereâs something about commuting that just gets me.) So before I head out, Iâve got an audiobook in mind that Iâm excited to listen to. Iâve got my AirPods in my bag this time, because I learned my lesson from the first day â when I just plain forgot them. But as I put them in my ear, I realize⦠Theyâre out of battery! UGH. Another day, another wasted commute. So as soon as I get home, I plug them in to charge them. This way, the next day, Iâll get to listen to my book. For sure. Except⦠I forget to bring them with me. Nice. Sometimes, I just wish for the good old days when we had long wires that made it easy to find our headphones and meant we never had to worry about recharging them. And if thinking this way â as I do about a LOT of things â makes me a âtech grandma,â as Stephen likes to say? Then so be it. Because in business, itâs better to be the equivalent of wired headphones anyways⦠First and foremost, you gotta be easy to âfind.â If I added up all the time Iâve spent looking for that tiny AirPods case? Wellâ¦itâd be a lot. And I donât really have a choice, because Iâm committed to them now. But your customers do. In fact, theyâve got plenty of other options if your messaging isnât clear and you donât have systems for helping new potential customers find you. But you canât just be easy to find either. Youâve also got to be easy to âuse.â Whether itâs your free content or your paid content⦠Itâs gotta be simple to follow and easy to understand. Ideally, in the most concise, fastest way possible. Not to mention that youâll also want to avoid needing ârecharges.â You know, where youâre âonâ for a bit with your content⦠And then âoffâ for a bit because you got discouraged or burned out, orâ¦life just happened. No judgment â been there too (many times). But the fact is: Itâs not good for trust or relationship building. Which means itâs not good for business. OK, I got a little silly with this email. Which usually happens when I hang around my parents for a bit and start regressing into some of my childhood habits. (I was a handful! Thanks Ma & Ba for putting up with me.) But the point is very serious: Itâs not complicated to build an online coaching/course business. Which of course doesnât mean itâs easy . So if youâd like more help from me in growing your business in the simplest and most effective way, hereâs what I have to help you⦠If you want to build a business that replaces your 9-to-5: [The 4-Step Formula I Used to Build My Coaching Business and Replace My Salary BEFORE I Left my 9-5]( If youâre ready to go from 1-on-1 work to no longer trading time for money: [How to successfully create & sell your own online course for true financial freedom]( And, if youâre ready to scale to multiple 6- to 7-figures: [How to Go from Hustling Coach/Course Creator to 7-Figure Business Owner]( Luisa Zhou If you no longer wish to receive these emails, click here to
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Zhou Ventures, Inc.
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