how “passive” income happens

The straightforward principle I’ve used to build a 7-figure business that has stood the test of almost a decade: Create the best products. And make sure the people who might want them, know about them. As a result: I’m able to run a very profitable and efficient business where I only do what I love - creating great content, both for free and via my courses. Plus, I get to enjoy my business a lot too. Because all I do is share what I believe and let people who want to buy…buy. That also means there’s no need to ever “convince” or “beg” anyone to buy. No matter what you do or want to do in your business, I believe it should be that simple, enjoyable, and profitable for you too. Especially since people WANT to buy what you’re selling! Your job is just to figure out how to explain why your product is the one for your dream clients. In a way that’s true and believable. And that connects with them. (Notice how different this is from doing cold “outreach” or “convincing” people to buy from you.) Take my client, Jasmine, for example. She’s in one of the most niche industries possible... Teaching animators how to get a job in the movie industry. Her flagship course is a $2,000 program, so it’s not cheap. And while she knew that people wanted the result she could help them get (because come on, how cool is it to work on films like The Incredibles ?)... She had no idea how to explain why her course was better than her competitors’...or the many free Youtube videos in her industry. That’s why, according to her, before she found me: “We were all over the place, trying everything, and not seeing results.” Using the Sell More with Webinars framework, she was able to figure out how to explain why her course was the BEST option out of all the competition and free content available. As a result: “Within just a few months, we started getting consistent sales around 5-7k a month . And then we turned our webinar to evergreen.” Just in case you’re not as hip on webinar lingo (yet) as Jasmine: Evergreen means that she automated her webinar, so it could continue to make sales for her - without her having to be actively involved in doing the selling. And it only gets better from there... “Once we turned it evergreen, our sales increased from 7k to 23k in one month, the second month we hit 38k, and in the third month, we reached 45k! It’s such a relief to have our webinar run automatically in the background every day so we can focus on giving our students the best service.” This isn’t a pipedream. It’s how a business SHOULD work: Create a great offer. Learn how to explain why your product is the best one for your ideal clients. (A webinar’s the best way to do that. After you dial in your webinar, evergreen it so that it continues doing the explaining for you.) Then, focus on delivering what you promise and enjoying your business doing what YOU want to do. If that’s the kind of business you want to have too, come and learn how in Sell More with Webinars : [luisazhou.com/smww]( Enrollment closes tonight at 11:59pm Pacific. Luisa Zhou PS - In case you’re wondering if a webinar will be able to help YOU make more sales, Jasmine also shared this: “At first, I felt awkward that the webinar might feel too salesy and marketing-oriented instead of our original all-teaching and rarely talking about the sales approach. But now that I am seeing how effective it is in getting results (45k+ sales), my reservations are gone! I have always been good about creating a product but hit roadblocks when it came to sales and marketing. I have learned so much through this process about sales and marketing and am now confident that I can use these skills in anything I do in the future. ” The point is: A webinar is a tool to help you make more sales. To quickly explain why someone should buy your product, and from YOU specifically. (No matter what your industry is, and no matter what you’re selling. That’s one of the reasons I’ve shared such diverse examples of client case studies with you over the last few days.) It’s that simple. IF you know how to let it be. You and what you have to offer are very much needed. And you deserve to be paid—and well—for what you’ve got to share. Learn how to communicate that effectively so you make the sales you want and deserve…while letting it be simple…inside [Sell More with Webinars]( . If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 54 State Street, Ste 804 #5511 Albany, NY 12207