The most authentic and genuine way to make sales

I love this reason a customer shared for joining [Sell More with Webinars]( : “I am turned off by how I see many online consultants selling courses...the sales approach is slimy and gross. I want to be able to build a webinar and sell my course in the most authentic and genuine way.” Do you feel this way two? If so, me three. Lol, silly word play aside… As you’ve probably noticed, the way I do and teach sales is completely different. No hyped up promises, gimmicks, or pressure. I simply love what I create, know how much it can help you, and then…share it. Plus, this way, what I share feels—and sells—a lot better too. So HOW do you make lots of sales while being authentic and genuine? Well, let’s start with why most webinars feel “salesy” and what to do instead… Truth #1: Most people are afraid to own that they’re selling something. As a result, they’re afraid to give valuable information (“If I give too much they won’t buy”), AND afraid to be upfront that they’re planning on making an offer (“That’ll scare people off!”). When the reality is... Truth #2: People LOVE to be sold to (and to buy)! When it’s done well. That’s why on my webinars, I’m not afraid to give incredible value. Like this customer who made $10,000 from my FREE webinar information, and then also went on to join my flagship Employee to Entrepreneur course: “Literally, I watched one of Luisa’s webinars a couple of months back, and it motivated me to have a call with someone who runs a dojo…and I used the structure she outlined, and that got me $10,000.” Which brings us to… Truth #3: When done well, a webinar creates not only anticipation for what you’re teaching, but also for your product itself. Here are a few strategies I use to do that: - One of the simplest ways is to be upfront that you’re planning on sharing an offer. Be clear that this doesn’t negate the value of the free content you’re sharing. In fact, it actually amplifies it - Most pre-webinar email sequences only focus on increasing attendance for the live webinar. That sequence is actually a golden opportunity to build anticipation for your offer as well - When you’re sharing high-value content on your webinar, tailor it to a very specific person—who is not just your ideal client. This person is your ideal client who is also at the perfect purchase readiness stage—AKA, they’re actively seeking a solution to their problem and are looking for the best methodology and technique for them specifically If you want the specifics on how to implement these strategies (and a lot more), so you can create a genuine, high-value webinar that ALSO sells out your coaching program or course, I’ll show you how in Sell More with Webinars. You can get all the details + enrollment options right here: [luisazhou.com/smww/]( But don’t procrastinate, because enrollment closes tomorrow. Honestly though, I think you’re going to love Sell More with Webinars. Because it’ll show you how to make lots of sales, while staying true to yourself and your values. (That’s how you’ll make the most sales anyways.) Luisa Zhou If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 54 State Street, Ste 804 #5511 Albany, NY 12207