Itâs no secret that webinars are an important part of my business. But just how important are they? Letâs talk about some numbers... Back when I used to sell premium group coaching: HALF of all sales come directly from the webinar. During my live program launches: Direct on webinar sales made to anywhere from $200,000 to $400,000 â¦per launch. For my self-study courses: The first year I figured out how to use an automated webinar to sell a course, it made over $300,000 in sales. And that number has only grown every year since. So...pretty important. But it wasnât always this way. In fact, I didnât make ANY sales on my first twenty webinar attempts. Even after that first sale, I tested every webinar script under the sun and spent tens of thousands of dollars before I truly âfigured it out.â Fast-forward to today: With not only a few million in webinar sales under my belt, but also having helped my clients create webinars that have collectively driven millions more, Iâve figured out what it takes to create a truly profitable webinarâ¦every time. So what does it take? Nailing these 3 elements: The right message, the right offer, and the right âLogic Stack.â BTW - Notice that the webinar âscriptâ is NOT one of the three elements. After having tested pretty much every webinar script ever invented, I can tell you that the script itself made basically no difference to sales. And if youâve tried your own webinar but havenât gotten the amazing results youâve heard webinars are capable of producing, itâs likely you mightâve been too focused on the script. AKA: Not focused enough on the RIGHT elements. What would it feel like if you knew what to actually do to create a powerful, sustainable webinar system for YOUR business? So that you can use it to⦠â Finally hit that monthly sales goal youâve been working towards â Make sales without having to âhustleâ non-stop â And do it consistently because you finally have a system for making sales every month? Hereâs how Iâll help you do that in
[Sell More with Webinars](
, which Iâm opening for the next few days only. (Youâll see how the details for each step below are VERY different from anything youâve heard before about webinars) ⦠Step 1: Differentiate Your Product Before you put a single word on a slide, you have to nail this question first... How do you clearly communicate the value of what you do in a way that makes your audience sit up and pay attention? Iâll show you how to make your competition completely irrelevant as you get straight answers on: - How do you grab your ideal clientâs attention? - Why should they buy from you? - And why now? P.S. Never had a paying client? Thatâs all the more reason you need to know how to answer these. And if youâve gotten clients but you donât have as many as youâd like, this module is going to help you attract more of them. Step 2: Grabâand KeepâAttention A webinar is a sequenceâof facts, stories, and ideas. Not, as most people like to teach, just a âpresentationâ of slides. And because of that, the RIGHT way to lay out your webinar isnât anything youâve ever been taught before. Thereâs a very specific process you need to walk clients through in order to keep them engaged and lead them to the sale, and it isnât going to be found in any old webinar script. Because itâs not the script that makes a profitable webinar. Iâll share the exact 8 steps you must guide people through if you want to cash in with your webinar. Even more importantly, Iâll reveal the âwhyâ behind each one, so you can leverage it to create maximum interest in YOUR offer. Step 3: âLogic Stackâ Your Way to More Sales (THIS is my secret weapon you wonât find anywhere else. Because itâs 100% LZ-created...and proven.) People buy on emotion, but they decide based on logic. Thatâs why your Logic Stack is where sales are born. Or, if you get it wrong, where sales are lost. This is the perfect blend of art and science to create the belief that your offer WILL work for your ideal clients. And it will work for THEM specifically. This is where value meets profit...as your dream client jumps on the âBuyâ button. Step 4: Create a Buying Experience for Max Sales A profitable webinar is first and forest an experience. Which you create through your slides. (Not just some pretty text or pictures.) And this module is the Holy Grail of slide creation. Although âslide creationâ is an understatement. Iâll walk you through slide by slide as I break down what to say, when to say it, and HOW to say it. So you bring your audience into the emotions that lead to them buying from you, starting from the second you pop open your PowerPoint. Follow this breakdown, and youâre not just building a webinar. Youâre crafting an experience that takes someone from maybe not even knowing you, to becoming a happy customer, in just 60 minutes. Think about the kind of difference that can make for your business. (Thatâs why I shared my percentages earlierâthose numbers are fairly normal for my clientsâ webinars too. Because thatâs what a good webinar is supposed to do.) Plus, to make sure you have everything you need to create a massively profitable webinar that transforms your business, youâll also get some additional sales-boosting tools and bonuses too. To get all the details, check out Sell More with Webinars right here: [luisazhou.com/smww]( Luisa Zhou If you no longer wish to receive these emails, click here to
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