Newsletter Subject
my 4-point checklist for creating better content
From
luisazhou.com
Email Address
support@luisazhou.com
Sent On
Tue, Jun 6, 2023 09:15 PM
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Not too long ago, Ellen and I had a problem. We needed to get our dad an appointment with a speciali
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Not too long ago, Ellen (my sister) and I had a problem. We needed to get our dad an appointment with a specialist asapâ¦but the earliest availability was about four months out. It didnât matter that Dadâs situation might be dramatically worse in four months. Or that we had a referral from his primary doctor. But thankfully, we had an ace up our sleeve: Ellen had been seeing this specialist for years, and had his personal email - for emergencies. Somehow, I end up writing the email (the joys of being a Big Sister) that weâre going to send to see if he can fit Dad in earlier. And when I show it to Ellen⦠She bursts out laughing. âIt sounds just like one of your newsletters!!... Short sentences. Line space between each paragraph. Hahaha!!!â She thought she was making fun of me. But to me, it was validation that Iâve finally developed the habit Iâve been trying to build for YEARS⦠Writing with your reader in mind. See, thereâs this unwisdom that gets quoted a lot when it comes to content creation⦠âCreate what YOU want to create!â But while I agree with the principle behind it - that you should enjoy your work - Iâve seen this get misconstrued too often. Because if you only focus on what interests YOUâ¦then youâre only speaking to an audience of one. Yourself. So instead, hereâs what I like to do⦠What I enjoy decides the topics I talk about. If something doesnât interest me, I wonât talk about it. But when I sit down to actually create the thing for that topic, I create it not with me in mind, but with the person whoâs going to be reading it. (Or watching it, or listening to it, whatever the case might be.) Which means⦠>> Every sentence must earn its place. If it doesnât move the story forward or add value, itâs gotta go. (This is as true for newsletters as it is for video scripts as it is for social media captions.) >> Same thing for every word. Before it became a natural habit to write this way, Iâd re-read my drafts and review every word with one question in mind: Can I say this in a more concise, easier to understand way? >> Speaking of reviewing, one of my favorite tips for creating better content is to read your content out loud. Every time I do that, I always catch a few phrases that I would never actually say - they just donât roll off my tongue! And if itâs not âme,â then itâs going to be less interesting - because itâs weird - to those who know my âvoice.â >> Finally, I always create with a focus on the âSo what?â. Even though what I talk about is interesting to me , I want to make it clear why itâs valuable for someone else to be interested in it as well. Like this 4-point checklist, which I use for every piece of content I create. If your content isnât landing the way youâd like, chances are pretty good youâre missing at least one of these points - which can make a BIG difference to the results you get with your content. Like with that email I wrote for Ellen⦠We got the earlier appointment. :) Luisa Zhou PS - If youâd like my help building your business, hereâs what Iâve got for you: If youâre starting out building a business to replace your 9-to-5: [The 4-Step Formula I Used to Build My Coaching Business and Replace My Salary BEFORE I Left my 9-5]( If youâre ready to go from 1-on-1 work to no longer trading time for money: [How to successfully create & sell your own online course for true financial freedom]( Or, if youâre ready to scale to multiple 6- to 7-figures: [How to Go from Hustling Coach/Course Creator to 7-Figure Business Owner]( If you no longer wish to receive these emails, click here to
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